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13/11/2015
For a company to develop the most effective plan for marketing a product internationally, it must understand the needs, desires and income of its potential customers by conducting thorough international trade research. It must also have full knowledge of distribution systems, delivery times, pricing and the most effective methods of promotion in the intended market.
26/10/2015
Not all big multinationals are of European, North American or Asian origin. Multinationals that start in Latin America and go global are often called “multilatinas”. They are big, international and powerful. But who are they and why should they matter to you as you do business in Latin America?
21/10/2015
Brendan McManus, CITP|FIBP, is an MBA Candidate at the University of Notre Dame, and plans to graduate in 2016 with a concentration in corporate finance and consulting.
09/10/2015
The ultimate market entry strategy a company might pursue on its own is to build a wholly owned subsidiary in the target market. This is a form of foreign direct investment and they are usually referred to as Greenfield investment strategies.
10/09/2015
This year’s FITT Education Award winners are a talented group of individuals, among whom there are mentors, passionate social activists, and driven global business dynamos, all ready to take the industry by storm.
21/11/2014
However, most foreign direct investment is still made by large companies investing in the construction of facilities abroad.
05/09/2014
If something is missing in your market entry strategy, such as special expertise or market presence, partnership options must be examined more closely.
27/06/2014
Far too many small companies get caught up in the hype and excitement of the potential of international market sales without undertaking the necessary research and planning that will help them be successful.
16/05/2014
One of the key mistakes companies make when selecting a market entry strategy is to focus on their capabilities and goals and forget to gather competitive intelligence in their chosen market. The higher the level of competition in the market, the lower the profits that can be obtained.
06/05/2014
Now a great time to begin putting together your market entry strategy; currently, CARICOM and Canada are negotiating a trade and investment agreement.
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