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27/06/2017
One of the most important questions that I am frequently asking my clients nowadays is “what exactly is your export strategy?” Exporting strategies vary inevitably from case to case, but they all need these 4 things to be complete.
31/01/2017
This simple market entry checklist can help identify the steps required to successfully enter a new international market.
16/12/2016
Once a company performs, gathers and analyzes the results of its international trade research efforts, it is ready to make global marketing decisions.
17/10/2016
The right market expansion strategy can bring great success for years to come, while the wrong one can cause companies considerable problems.
07/10/2016
Licensing is a transfer-related market entry strategy. It involves a company (known as the licensor) granting permission to a company in another country to use its intellectual property for a defined time period.
16/09/2016
In order to help you rank Latin American countries for your export strategy, answer the questions below and see how you’d rank them in your podium?
09/06/2016
We need to create more awareness about international trade in society as an essential component to achieving economic development and local prosperity.
29/04/2016
Once you decide to pursue foreign market expansion, the next step is to gather as much market intelligence about international market environment and determine the best course of action.
28/04/2016
The connections I made in the global trade community have been extremely valuable and I have stayed in touch with many of them over the years.
13/11/2015
For a company to develop the most effective plan for marketing a product internationally, it must understand the needs, desires and income of its potential customers by conducting thorough international trade research. It must also have full knowledge of distribution systems, delivery times, pricing and the most effective methods of promotion in the intended market.
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