02/05/2025
How exporters can build global trust through strategic storytelling
Technical specs open doors. Pricing seals deals. But in international trade, what truly builds long-term partnerships is trust. And strategic storytelling is one of the…
localization
16/01/2025
How AI can power your international marketing from localization to market insights
In 2023, Canadian businesses exported over $768 billion worth of goods and services. Of these, 2.2 percent had announced plans to expand operations internationally in…
30/06/2020
Going global online in times of crisis
How do you ensure that not only will your business survive, but ensure that it can maximize its gain during this (or the next) disastrous global crisis? Two words: Ecommerce & Localization
20/12/2019
10 global trade trends we’ll be watching in 2020
It’s that time again where we like to look ahead at the incoming year and pinpoint the biggest trends to keep an eye on in the global trade environment. Here are the top 10 global trade trends we’ll be watching in 2020.
07/09/2018
Use an integrated e-commerce model to set your business up for online success
Setting up international e-commerce has its challenges. Things to consider and prepare for include setting up an integrated model and localizing sites for international markets. Here’s how.
01/08/2018
5 tips to create products and content that scale globally
Companies that have any hope of growing, competing, and succeeding internationally will need to think outside their home country—and this means adopting a global-first mindset to scale globally. Here’s how.
09/01/2018
What I learned from 20 years of experience in tough emerging markets
Here are the tremendous insights I learned about the issues that really impact whether a company succeeds or fails internationally in emerging markets.
01/08/2017
How translators and marketers can work together to sell your products internationally
Transcreation has become a trendy word among translation companies seeking to differentiate themselves from their competition and machine translation.
17/07/2017
How can global entrepreneurs overcome their biggest challenges?
To get a glimpse into the situations global entrepreneurs face and put our fingers on some great solutions, we assembled a panel of experts who have been there, done that, and are helping others successfully enter international waters as global business owners.
15/06/2017
Beyond localization: Why transcreation is essential for engaging the global audience
Used primarily in marketing and advertising, transcreation focuses on the concept of the campaign and on the intent of the message in order to provide cultural context and to recreate the nuances of its voice and tone.