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29/04/2016
Once you decide to pursue foreign market expansion, the next step is to gather as much market intelligence about international market environment and determine the best course of action.
08/04/2016
When a company is considering moving into international trade or expanding its import-export activities, it should go through a process of careful, market-oriented strategic planning.
10/12/2015
In a recent conversation with a Canadian company wishing to expand internationally, I learned some of the questions that potential exporters face and some of the very different strategies used by successful exporters.
13/11/2015
For a company to develop the most effective plan for marketing a product internationally, it must understand the needs, desires and income of its potential customers by conducting thorough international trade research. It must also have full knowledge of distribution systems, delivery times, pricing and the most effective methods of promotion in the intended market.
28/09/2015
Africa is open for business and ripe with opportunities, but they go largely untapped by North American firms, which have been hesitant to enter markets where their European and Asian competitors are already doing business – and profiting from it.
03/11/2014
Julie Nowe, CITP®|FIBP®, CGA, is the Finance and Business Development Manager for Big 8 Beverages, a subsidiary of Sobeys.
15/08/2014
Whether or not to become involved in or expand in international trade is a crucial business decision. In today’s highly competitive and global business environment, companies are finding that they must incorporate some form of international trade in order to maintain their level of competitiveness.
04/03/2014
Raw data alone are not sufficient to develop a company’s market knowledge. The data must be analyzed to give them meaning and then put in context to generate insights about the international business environment. This process of taking raw data and analyzing them strategically is called market intelligence.
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