Trending topics:
02/12/2015
Becky DeStigter, CITP|FIBP, is an international business consultant, speaker and author, better known to some as The International Entrepreneur (the name of her consulting company).
20/11/2015
The first consideration in putting together a strategy to make your product or service attractive for international marketing is to understand the best way to present it to the target audience.
18/11/2015
Joel Fernandez is the Executive Director of the Global Chamber in Miami, Florida, and the Vice Chairperson of the Environmental Impact Committee in his town, and an international trade entrepreneur with his own company, Intradeservice LLC.
17/11/2015
Sometimes the status quo, even if it’s worked in the past, may lead to some of the pitfalls of exporting and importing instead of continued international trade success.
30/09/2015
David Shaw, Senior Advisor at Saudi Telecom Company, has held the CITP®|FIBP® designation for over 15 years, dating back to the early days of FITT.
19/08/2015
Chris is a professor of International Marketing, Business Presentation, and Entrepreneurship in the School of Business at Algonquin College in Ottawa, Ontario.
12/05/2015
Scott Miranda, CITP®|FIBP®, is an international business graduate with a background in the international in-flight travel industry, business development and international marketing. His love of travel and passion for global politics inspired Scott to dedicate himself to a career as an international trade professional.
08/05/2015
The nuances of languages and culture can lead to misunderstandings. It is therefore paramount for an exporter to understand the importance of the communication process and how it relates to the company’s promotional activities in mass markets abroad.
07/04/2015
While technology can be helpful in the initial stages of a global trade relationship, be it communicating through email, video conferencing or even the old-fashioned telephone, it’s the addition of the human element that seals the deal.
09/01/2015
A successful venture into the international marketplace requires establishment of goals, sound preparation, efficient implementation and early follow-up. The following are prerequisites for successful planning and implementation of personal selling tools in your target foreign market.
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