20/05/2016
To go to trade shows or not to go to trade shows? – that is the question
Trade shows can be a great way to market your company, and are one of the most cost-effective ways of promoting your company’s products and services.
international marketing
28/04/2016
In the challenging world of global business, connections and education are the keys to success
The connections I made in the global trade community have been extremely valuable and I have stayed in touch with many of them over the years.
04/04/2016
The 4 keys to finding the right translator for Spanish-speaking markets
Finding the right language service provider overseas is very much like looking for your ideal client. Basically, it requires you to research, build a relationship and take risks.
09/03/2016
Karla Cecilia Tripp, CITP|FIBP – Publisher
After working as a public servant and for one of the world’s most recognizable beverage brands, Cecilia has amassed over 16 years of logistics, sales, product development and marketing experience, and enjoys using it to excel in her current role as Publisher with Best Version Media.
05/02/2016
Could sunk costs leave your business shipwrecked in a foreign market?
In many cases, a substantial investment will need to be made to break into a new country. If none of these sunk costs can be recovered in the event that the venture fails or the company must pull out of the country, then many companies will be unable to take a chance on entry.
20/01/2016
Shadi Gammoh, CITP|FIBP – International Trade and Marketing Consultant and Trainer
Shadi Gammoh, CITP|FIBP, is an international trade and marketing consultant and trainer. He serves as founder and partner of Manafeth Consulting and Training in Amman, Jordan.
06/01/2016
Robert Khoubian, CITP|FIBP – Export Sales Director
After moving to Canada from his home country of Russia, Robert has developed a strong sense for the global marketplace, and looks forward to continuing to grow as a leader in international sales and marketing as the Export Sales Director for Seapass Trading.
23/12/2015
Esha Abrol, CITP|FIBP – International Marketing Professional and Entrepreneur
Esha Abrol, CITP|FIBP, is an ambitious international marketing professional and entrepreneur whose passion for marketing and international trade have taken her in many different directions, continually developing her skills to help businesses grow globally.
21/12/2015
Have Content, Will Travel: Marketing to Today’s Global Customers
If you’re expanding your business into foreign markets, your approach to content marketing can be the difference between success and failure.
09/12/2015
Trish Tully, CITP|FIBP – VP Marketing and Sales, Survival Systems Limited
Trish Tully, CITP|FIBP, BComm, MBA, is the VP Marketing and Sales at Survival Systems Limited, the world’s leading provider of training simulator solutions for emergency and survival situations.