01/08/2017
How translators and marketers can work together to sell your products internationally
Transcreation has become a trendy word among translation companies seeking to differentiate themselves from their competition and machine translation.
international marketing
15/06/2017
Beyond localization: Why transcreation is essential for engaging the global audience
Used primarily in marketing and advertising, transcreation focuses on the concept of the campaign and on the intent of the message in order to provide cultural context and to recreate the nuances of its voice and tone.
17/05/2017
Top 5 market research tips straight from the experts
Market Research minimizes the risk of failure because you get to know who your target audience & establish their needs. Here are the top 5 market research tips straight from the experts.
15/05/2017
Turning your ideas into global products and services
During this month’s #TradeElite Twitter chat, we asked the professionals about the entire global products and services development process from research to marketing, in-market testing and compliance with local regulations.
20/03/2017
3 tried and tested ways to reach a new international market
Based on the nature of the market and the product or service, the international marketer must consider the most effective and efficient means of reaching the new market.
17/02/2017
Alicia Haneine, CITP – Owner and Manager North Van Suites
Inspired by her mother, a successful entrepreneur who has overcome difficult odds to thrive in her business, Alicia Haneine always knew she wanted to be a businesswoman.
19/12/2016
5 of the highest paying jobs in international trade
Here are the top 5 top highest paying international trade jobs and their average U.S. salaries.
04/11/2016
You can’t sell to a new market until you understand their politics
There is a tendency among some businesspeople to think that politics and law should be left to someone else. However, for international marketing, the political environment of a target market plays a critical role.
23/09/2016
Is there really any difference between marketing domestically and internationally?
Do domestic and international markets really differ?The answer to this question is both yes and no.
15/08/2016
Create a winning international marketing plan by nailing your market research
Entering a new market requires a deep dive into the minds, lifestyles, habits and communication style of your new clients. Gathering accurate information to give you a full picture of this market will be the key to success in expanding your business into this new region.