01/10/2025
CITP Spotlight: Shotaro Takechi, CEO & Founder of LEAGUE Inc.
When Shotaro Takechi reflects on his career, a clear theme emerges: a passion for connecting Japanese ideas, culture, and products with the world. As the…
international marketing
03/04/2025
8 Key actions businesses should take in the early stages of international expansion
Expanding into international markets is an exciting milestone for any business. However, entering the global arena comes with unique challenges and complexities that require careful…
11/03/2025
CITP Spotlight: Hardik Panchal – Export Marketing Manager, Worldest Exports
In the ever-evolving world of international trade, standing out requires more than just ambition—it demands continuous learning, adaptability, and recognized expertise. For one accomplished professional,…
15/11/2021
4 Questions to ask when creating content for international markets
Marketers know how difficult it can be to write brochures, landing pages, or ads that need to be translated into other languages. In an instance,…
05/02/2021
Demystifying market entry strategy: The three key parts of an effective ASEAN entry strategy
Geopolitical shifting and COVID-19 have reshaped and changed global markets. Looking forward, companies will need to adapt to these changes and resulting new norms by…
25/09/2020
How to use content marketing to promote your brand in export markets
Content is the cornerstone of online marketing. It involves creating and sharing relevant and engaging information with the target audience through articles, blog posts, videos, podcasts, webinars, and other formats. Here’s how you can use it to engage your export markets.
30/06/2020
Going global online in times of crisis
How do you ensure that not only will your business survive, but ensure that it can maximize its gain during this (or the next) disastrous global crisis? Two words: Ecommerce & Localization
01/08/2018
5 tips to create products and content that scale globally
Companies that have any hope of growing, competing, and succeeding internationally will need to think outside their home country—and this means adopting a global-first mindset to scale globally. Here’s how.
09/07/2018
Are your global teams working together? How geo alignment helps companies succeed globally
Geo alignment addresses a common problem of too many parties not talking to each other or even trying to understand what will make a product successful in a particular country. Here’s how.
30/05/2018
How can your business get a competitive edge in global markets?
In business, establishing an edge over the competition is the holy grail. We asked the experts how businesses can achieve this, and they really delivered. Check out this month’s #TradeElite chat recap for more!