Many people don’t fully grasp business on a global scale until they begin running one themselves. For Nathaly Mesa, CITP, years of running small businesses opened the door to international opportunities—and sparked a new fascination. As she applied her business management background in a global context, it became clear that international trade was the natural next step in her career. 

“I began my journey in international trade out of a deep interest in global markets and how businesses expand across borders,” she explains, adding that, while running businesses, “I often encountered opportunities that involved international clients and suppliers. This sparked my curiosity and motivated me to explore the field further.” 

To advance her expertise, she pursued the FITT Diploma in International Trade, a transformative step that, in her words, “gave me both practical tools and strategic insights into global business operations.” 

Combining two passions: global trade and sustainability

Nathaly is a fan of international business and green practices, so when she had the opportunity to work with a sustainable furniture company, she jumped at the chance. 

“One of my favourite stories from my career was working with a furniture company whose concept immediately caught my attention,” she says.

“Their main material was recycled wood, which really resonated with me because it combined two of my biggest passions: international trade and supporting businesses that contribute to environmental conservation.”

Being involved in their international expansion was both exciting and meaningful, she says. She had the opportunity to support them in navigating logistics, understanding trade compliance, and building relationships with overseas partners. Recognizing that her contributions helped a sustainable business scale internationally, while also promoting eco-conscious practices, made the experience “incredibly fulfilling,” she adds. 

Championing Colombian craftsmanship around the world

Nathaly reflects on another project with pride, one that was significant to her—not only from a business perspective but on a cultural and personal level too.  

Working with artisans from her home country, she led internationalization campaigns for their handcrafted products: 

“I worked closely with local artisans, whose incredible craftsmanship reflects Colombia’s rich cultural heritage. Through hard work, strategic planning, and a deep respect for their work, we were able to introduce these unique products into demanding international markets in Europe and North America.” 

“Seeing them embraced abroad was incredibly rewarding,” she reflects. “It confirmed my belief in the value of combining international trade with cultural preservation and ethical business practices.” 

This work underscores her approach to trade not simply as a means of profit, but as a platform to elevate culture, sustainability, and community empowerment. 

A career shaped by cross-cultural intelligence

Looking back, Nathaly now understands the importance of cultural competence and relationship-building in business. It is a lesson she wishes to impart to new professionals in the field of trade. 

“One piece of advice I wish I had known when I started working in international trade is the importance of building strong cross-cultural relationships from the very beginning.”

She goes on to explain that, early on in her career, she placed heavy focus on logistics, compliance, and strategy, “which are, of course, critical,” she emphasizes. “But I later realized that understanding cultural nuances and building genuine trust with international partners can be just as important for long-term success.” 

Now she takes the time to learn about different business practices, communication styles, and cultural expectations, and this, she believes, has helped her avoid misunderstandings, strengthen partnerships, and ultimately close better deals. “If I had embraced that earlier, I believe some challenges could have been turned into opportunities more quickly,” she says. 

How FITTskills shaped her global expertise

Nathaly describes her FITTskills experience as “extremely valuable,” particularly the practical frameworks that helped transform her hands-on experience into strategic expertise. She felt the courses gave her a comprehensive understanding of key concepts in international trade. 

“What I appreciated most was the practical, hands-on approach that helped bridge the gap between theory and real-world application.”

“The knowledge I gained has been directly applicable to my career, especially in internationalization projects and supporting businesses looking to expand globally. It has enhanced my ability to navigate complex global markets with confidence, and the courses have given me the tools to better assess risks, opportunities, and strategies in international trade,” she adds. 

Though she loved all the courses, two in particular stood out to her. 

The Feasibility of International Trade course, she says, helped her understand how to evaluate whether international expansion is a viable and strategic move for a business. It also gave her the tools to conduct detailed market, financial, and operational assessments. 

She also enjoyed the International Market Entry Strategy course, finding that it complemented her feasibility knowledge by guiding her through the process of selecting the most appropriate entry methods, tailoring strategies to different markets, and managing associated risks. 

“Together, these two courses significantly enhanced my ability to support businesses in making informed and successful decisions when entering global markets.” 

Why Nathaly pursued the CITP designation

For Nathaly, earning her Certified International Trade Professional (CITP®|FIBP®) designation was an intentional step to solidify her place in the global trade community:

“I chose to apply for the CITP designation because I see it as a mark of excellence and credibility in the field of international trade. After completing the FITTskills program and gaining hands-on experience in global business, I wanted to formalize my expertise with a designation that is recognized and respected worldwide.” 

Earning it was deeply meaningful: “It felt like the recognition of years of dedication… and represents a milestone in my professional journey.” She also takes pride in knowing that her work and knowledge met the high standards required for the designation. She describes it as more than just a credential; it also reaffirms her passion for global business and motivates her to keep growing and contributing to the field with integrity and purpose. 

Leadership and supporting global business expansion

With her CITP in hand, Nathaly is focused on expanding her leadership roles in international business while supporting companies pursuing global growth through new networks. 

“With this designation, I feel more confident pursuing leadership roles in global business development, expanding into new markets, or supporting companies through internationalization processes.”

“It also connects me to a respected community of professionals, which I believe will open new opportunities for collaboration, growth, and continuous learning throughout my career.” 

Her blend of cultural insight, sustainability-driven values, and business management expertise makes her a powerful force in international trade. She is shaping connections that benefit not just international companies, but also local artisans, the environment, and countries steeped in deep heritage. 

The post CITP Spotlight: Nathaly Mesa—General Manager, Mangles SAS appeared first on Trade Ready.

For Ted Lomond, CITP, international trade isn’t an isolated field—it is the progression of a career devoted to business and economic development. His path through high-profile government positions, global market strategy, and the renewable energy sector underscores this path, one that has seen him build powerful relationships that shape regional and international growth.

His early work as Deputy Minister responsible for International Trade and Tourism for the Government of Newfoundland and Labrador showed him how trade can strengthen industries and communities alike.

“I worked directly with industry to promote economic development through trade,” he says. It’s a foundation that prepared him for his current role as President and CEO of North Atlantic, an Atlantic-based energy company now moving confidently into international renewable markets.

Expanding industries and horizons

Throughout his career, Ted has had a front-row seat to the growth of companies aiming to expand internationally. His favourite stories often come from watching small, rural businesses flourish either in new markets or locally.

“It was always rewarding to see companies—particularly those from small rural communities—be successful in international markets.”

For example, “One small aviation training company I worked with went on to become a major employer in the region,” he recalls.

Leading the future of clean energy exports

Today, Ted’s ambitious work centers around leading North Atlantic through the global energy transition. His mandate is far from small.

“Right now, I’m leading a regional energy company through energy transition using cost discipline and aggressive diversification into low-carbon product lines such as hydrogen and its derivatives, renewable diesel, and energy efficiency,” he explains.

North Atlantic’s growth strategy includes developing global markets for renewable energy, backed by major infrastructure plans. These include a 320 MW wind farm, a hydrogen generation plant capable of producing 30,000 tonnes of green hydrogen, and a hydrogenation plant that converts hydrogen into a Liquid Organic Hydrogen Carrier (LOHC) for export.

At the same time, North Atlantic has been pursing international expansion and recently completed the purchased the second largest refinery in France at Gravenchon. Operating as North Atlantic Energies, they are now a major player in the downstream oil sector in France and are assessing the potential for green hydrogen produced in Newfoundland and Labrador to replace a portion of the grey hydrogen used at the facility.

Projects of this scale require deep international trade knowledge—from regulatory alignment to logistics, financing, and market analysis. It’s one of the reasons Ted’s background and experience in trade is so valuable in the fast-moving renewable sector.

Prepare well, follow up consistently, and exercise patience

Throughout his career, Ted has seen countless companies pursue international markets, and he’s learned that success rarely comes quickly or easily.

“Determination and patience are required. You need to commit the necessary time and resources to develop new markets.”

He has also often witnessed companies approach trade missions or foreign meetings without doing the groundwork required. “I have been involved in numerous trade missions and too often have seen firms not preparing in advance. Without understanding your potential customer, you are not able to articulate what problem you can solve or the value you can bring.”

Equally critical, he adds, is making the effort to circle back with contacts—even if it’s simply to say thanks.

“I have seen firms not properly follow up with leads. Many times, companies return from international business meetings and fail to reconnect in a timely fashion or even thank potential customers for the meeting. Sometimes the organizers of trade activities contribute to this by focusing on the number of attendees vs. the readiness of participants.”

Applying FITTskills knowledge to his leadership role in the energy sector

When Ted began steering North Atlantic toward international renewable energy markets, the FITTskills program helped expand his perspective.

“I thought the courses were comprehensive and useful given my current role leading a company focused on the successful export of renewable green hydrogen from Newfoundland and Labrador to Europe.”

Because the hydrogen sector is so new, “pricing, offtake durations, transportation routes, and means of conveyance are still in flux,” the courses add value during the formative stages of working in this emerging sector.

He found International Trade Finance particularly useful, in this regard, citing it as his favourite course. “Some of the material was new to me and has been useful as we look at the types of financing that will be necessary for developing new, less carbon-intensive industries.”

Gaining a “common language” with the CITP

In developing markets for clean hydrogen, Ted regularly collaborates with international partners, governments, and export development agencies. Many individuals within these groups hold the Certified International Trade Professional (CITP®|FIBP®) designation, and that peer recognition played a role in his decision.

“I see the advantage of having the CITP designation as a means of establishing a common language and approach to the work,” he says.

In addition to creating useful dialogue between contacts, the CITP designation was also indicative of his constant learning mindset: “I am definitely a lifelong learner and enjoy learning new things. I feel the CITP designation is a significant credential and I have a sense of accomplishment having achieved it,” he says.

Looking ahead, he sees the credential as both a professional signal and a strategic tool.

“I think the CITP designation will serve as a sort of shorthand in quickly conveying information about my education and experience. I’m looking forward to engaging the network of other CITP credited individuals working in international trade.”

A leader shaping Canada’s renewable trade future

Guided by strategic insight and a long-standing commitment to economic growth, Ted Lomond has become a driving force in Canada’s transition toward renewable energy. At the helm of one of Atlantic Canada’s most forward-looking export initiatives, he is helping carve out Canada’s place in fast-growing clean-energy markets around the world.

With his CITP designation underscoring the depth of his international trade expertise, Ted continues to build strong global partnerships and set the pace for what Canada’s energy future can look like. There is little doubt he will remain a defining leader in both the trade and clean-energy spheres for years to come.

The post CITP Spotlight: Ted Lomond — President & CEO, North Atlantic appeared first on Trade Ready.

For Philippe Ferland, CITP, the path into international trade was organic, unfolding naturally as his curiosity and analytical strengths aligned with a growing opportunity.

After completing his master’s degree, he was approached by the manager of the Business Intelligence team at Invest in Canada, who encouraged him to apply for her newly forming team. He did, and it changed the course of his career.

“I began in a research-focused role where I developed reports related to foreign direct investments and international trade and transitioned to a client-focused role later in my career,” Philippe explains. The shift not only expanded his responsibilities, but deepened his understanding of global investment flows and the human connections behind them.

From research to real-world trade interactions

One of Philippe’s most memorable experiences came when he hosted his first site visit—a week-long tour across Quebec and Ontario with the CEO of an Austrian company. Coordinating the agenda required meticulous planning involving extensive collaboration between two provincial partners.

“It wasn’t until the Saturday before the visit that I completed the agenda and sent it to the company,” he recalls. The CEO jokingly admired how “hard-working public servants must be in Canada for doing work on a Saturday.”

The week that followed was a success on every front. Philippe served not only as a guide to Canadian opportunities but as a cultural bridge between Canada and Austria. When the visit ended, the company identified several ideal factory locations and expressed continued interest in investing. The CEO even gifted Philippe Austrian chocolates and wine, small tokens of gratitude for a job exceptionally well done.

Seeing world leaders in action

Another favourite moment in Phillipe’s career came during the 2023 CERAWeek in Texas, one of the world’s premier energy events, founded by Cambridge Energy Research Associates. There, Philippe unexpectedly found himself sharing the convention floor with a notable guest:

“We saw John Kerry just casually walk by the Canadian booth every morning… it was always a surprise to us—seeing him in person.”

He adds that he was impressed that the Former US secretary of state did not have an extensive security detail and seemed entirely at ease.

Shaping the energy sector with a cornerstone report

While Philippe’s client-facing work keeps him engaged daily, one of his proudest professional achievements comes from his earlier research days as a Business Intelligence Analyst: “I wrote a comprehensive report on the battery supply chain that broke down opportunities to attract investment across every stage of it,” he explains. It was a major undertaking—months of interviews with industry experts and analysis condensed into a single strategic document.

The result? The report received significant praise internally and became a cornerstone of Invest in Canada’s national strategy for the sector. It also gave Philippe a deep expertise in an industry critical to Canada’s future competitiveness, expertise he continues to apply in his work today.

“Getting to write such a useful piece of research to the organization was really rewarding. The knowledge I gained writing it has supported all the work I’ve done in the sector ever since.”

Patience and experience lead to “second-nature” instincts

Reflecting on what he wishes he knew earlier in his career, Philippe emphasizes patience and persistence, stating:

“It takes time to fully develop into a role in this space. International trade is a complex subject with many nuances, and you won’t have all the answers immediately. However, over time, you’ll be exposed to enough scenarios that your ability to handle most situations will become second nature.”

It’s advice that mirrors his own growth—from researcher, to advisor, to a trusted liaison between foreign investors and Canadian opportunity.

How the FITTskills program expanded his global perspective

Philippe’s decision to pursue the FITTskills program helped broaden his horizons beyond niche focuses. He liked how the courses were straightforward and accessible while also offering important information to anyone looking to work in international trade. He also found particular value in the rounded view of trade that the program gave him:

“These courses helped broaden my horizons and see the bigger picture when interacting with my own clients.”

He also felt that his favourite course, International Market Entry Strategies, stood out for its cultural insights. “The component on cultural considerations was really interesting… and pushed me to be more conscious of these matters in my own day-to-day work interacting with clients from different European countries,” he says.

Wanting the CITP from the get-go

For Philippe, applying for the Certified International Trade Professional (CITP®|FIBP®) designation was a natural extension of his learning.

“It was the goal I was aiming for by taking the courses. Being designated as a Certified International Trade Professional shows I have the knowledge and skills necessary to succeed in this field,” he explains.

“Like being a certified accountant, the designation builds trust from your clients.”

He also felt a deep sense of satisfaction in achieving something new in his career progression.

A path to an established community and new opportunities

Looking ahead, he sees the CITP as an asset for future opportunities—particularly in roles within the foreign service, where the credential is known and respected.

“Seeing that the CITP designation is quite common for those working on the trade side in the foreign service,” he says, adding, “it can open doors for me there should I decide to apply in the future.”

Already a meaningful contributor to Canada’s trade ecosystem, Philippe is well-positioned to deepen his impact in the years ahead. His strong research foundation, analytical approach, and steady dedication set the stage for many more achievements to come.

The post CITP Spotlight: Philippe Ferland, Market Advisor, Europe, Invest in Canada appeared first on Trade Ready.

When Nil Özçelik Razavi, PhD, first moved from Turkey to Canada in 2007 to complete her doctoral research in Translation Studies, she never imagined she would one day be working in international trade. Yet her journey from academia to becoming a Certified International Trade Professional (CITP) shows just how powerful career reinvention can be.

A new professional path

After earning her PhD and teaching for several years, Nil realized that opportunities in academia were limited. “I worked in the field of language instruction for a few years while thinking I might need a career conversion at some point,” she explains.

That career shift came when she was hired as a Trade Expert at the Commercial Office of the Turkish Embassy in Ottawa. Drawing on her research background and analytical skills, she quickly adapted to the demands of international trade. What began as a new opportunity soon grew into a meaningful career helping businesses from Turkey and Canada connect.

Representing her country abroad

For Nil, one of the most rewarding aspects of her work is engaging directly with trade delegations and Canadian businesses. “My favourite moments are the ones shared with our incoming trade delegations and presentations delivered in different business settings in Canada,” she says. These events, she adds, are not just about exchanging information. They are about building valuable connections that can shape future trade relationships.

Collaboration is another part of the role she values deeply.

“I sincerely take immense pride in being part of our Commercial Service, working in a diplomatic setting and serving as a bridge to enhance trade relations between the two countries.”

For her, success in international trade is always the result of teamwork.

Shifting careers required not only new skills but also perseverance. Nil has learned firsthand how vital resilience is in both personal and professional growth. “It does not matter how slowly you go as long as you do not stop,” she says, quoting Confucius. That philosophy has guided her through challenges and continues to motivate her as she grows in her trade career.

Building confidence with FITTskills

To strengthen her expertise, Nil turned to FITTskills training. She describes the courses as both practical and confidence-building.

“The courses covered a wide range of topics in the field of international trade and offered the core knowledge to enhance my skills as a professional. You feel well-equipped after completing the coursework. It is a good feeling.”

Her favourite course was International Market Entry Strategies, which gave her tools to conduct competitive market research and identify opportunities. She also points to Feasibility of International Trade as particularly useful, since it broadened her ability to analyze sectors at a macro level and anticipate trends. Together, these courses provided her with the analytical frameworks she now uses daily to support businesses in exploring new markets.

Taking the next step with the CITP designation

With her growing expertise and practical experience, Nil decided to formalize her skills with the CITP designation. “The reason I chose to apply for the CITP designation is because this is the highest level of professional accreditation for international business and trade professionals,” she explains.

When she received the designation, it was more than just a line on her résumé. “It is great to be a part of the CITP community, and it means a lot to me, so much so that I proudly hung up my framed CITP designation on my office wall.”

The impact of holding the CITP designation

Earning her CITP has enhanced Nil’s career in multiple ways. It provided validation of her skills and gave her a new perspective on leadership in international trade.

“The designation contributes to my career by officially recognizing my experience and by helping me stay current with new developments and trends.”

Nil also highlights how the CITP has influenced her leadership approach: “In international trade, leadership means creating a culture where every team member feels empowered to think critically, act proactively, and adapt to changes. This mindset is essential for transforming challenges into opportunities and ensuring sustained, trust-based relationships.”

A continuous journey of growth and adaptation

Now that she has been a CITP for over a year, Nil sees the designation as a launchpad for continued growth. She is committed to applying what she has learned to strengthen trade relations between Turkey and Canada and to help businesses navigate the complexities of global markets.

For professionals considering a career in trade—or a career change—she offers one piece of advice:

“Career reinvention is a continuous journey of growth and adaptation.”

Nil’s own journey proves just that. From academic researcher to trade expert, and now a CITP recognized for her expertise, she has shown how resilience, continuous learning, and the right credentials can open new doors and new horizons in international trade.

The post CITP Spotlight: Nil Özçelik Razavi, PhD – Trade Expert, T.C. Ticaret Bakanlığı appeared first on Trade Ready.

When Shotaro Takechi reflects on his career, a clear theme emerges: a passion for connecting Japanese ideas, culture, and products with the world. As the CEO and Founder of LEAGUE Inc., Shotaro has built his business on the belief that quality products and services deserve a global stage.

Over the years, his journey has taken him from bustling international trade shows to pioneering crowdfunding campaigns and, most recently, to earning the Certified International Trade Professional (CITP) designation, a milestone that has both validated and accelerated his work.

A natural beginning in global trade

Shotaro’s career in international trade was not so much a leap as it was a natural extension of his personal mission. “I embarked on a career in international trade as a natural extension of my passion for bridging Japanese innovation with global markets,” he explains.

Through LEAGUE Inc., he carved out a unique space by leveraging crowdfunding as a tool for domestic marketing and retail strategies. He quickly realized that products with strong potential in Japan also had the power to resonate abroad.

“International trade offered the perfect avenue to not only expand our business but also to connect Japanese craftsmanship with consumers worldwide.”

“My goal has always been to create value on a global scale.”

Stories from the frontlines of trade

Some of Shotaro’s favorite career moments have come from supporting Japanese businesses at international exhibitions such as the Canton Fair and Shenzhen Gift Show. His company’s role connecting clients with global manufacturers has often resulted in exclusive contracts that give Japanese consumers access to new products.

“Seeing these partnerships come to life is incredibly fulfilling,” Shotaro reflects. “Especially when our clients gain access to innovative products not available in Japan.”

Another rewarding aspect of his career has been teaching. Shotaro regularly runs marketing seminars, and watching participants succeed using the approaches he teaches has been one of his most satisfying experiences.

“It’s inspiring to see [my students] apply the strategies we’ve discussed and achieve significant results, expanding their businesses both domestically and internationally.”

A career-defining project: The AI Voice Mouse

Among his proudest accomplishments is the introduction of the AI Voice Mouse by Tess Gift to the Japanese market. He first encountered the product at CES in Las Vegas in 2022 and immediately recognized its potential.

Shotaro spearheaded a crowdfunding campaign that raised over 20 million yen and secured partnerships with major Japanese retailers, including Yodobashi Camera, Bic Camera, Kitamura Camera, and LOFT.

“The product’s success not only resulted in significant revenue but also contributed to enhancing productivity for countless users across Japan,” he notes. “This project stands out as a testament to the power of international collaboration and effective market entry strategies.”

Discovering the true foundation of successful trade

Despite these successes, Shotaro admits that the path hasn’t always been straightforward. One lesson stands out above the rest: the importance of building trust-based relationships across cultures.

“In the beginning, I focused heavily on the technical aspects of trade—logistics, regulations, and contracts,” he recalls.

“I soon realized that the true foundation of successful international trade lies in understanding and respecting the cultural nuances that influence business practices.”

This mindset shift has made him a more effective leader and has opened doors that technical expertise alone could not.

“If I had known this earlier, I would have been able to navigate the complexities of international trade with greater ease and success from the very start.”

The transformative impact of FITTskills training

To strengthen his foundation in international trade, Shotaro turned to the FITTskills courses. The comprehensive program provided both theory and practical tools that he could immediately apply to his work.

“Taking the FITTskills courses was a transformative experience for me, both professionally and personally,” he says.

“The real-world applications and case studies were particularly valuable, as they allowed me to immediately apply what I learned.”

For Shotaro, the standout course was International Sales & Marketing, which deepened his ability to adapt strategies across cultural contexts. “This course not only enhanced my ability to craft effective global marketing campaigns but also deepened my appreciation for the nuances of international business.”

Are you ready to earn the CITP? Find out your fastest path to earning the designation with this quiz.

The impact of the CITP designation on a successful career

After years of experience, applying for the CITP designation was both a professional and personal milestone.

“I wanted to further validate my skills and knowledge with a globally recognized credential,” he explains.

“The CITP designation represents a commitment to excellence and professionalism in international trade, which aligns with my career goals.”

Earning the CITP marked a turning point. “It represented the culmination of years of hard work, dedication, and continuous learning,” he says. “The designation not only validated my expertise but also reinforced my commitment to upholding the highest standards of professionalism in the global marketplace.”

For Shotaro, the recognition brought a renewed sense of confidence and motivation. It positioned him to take on more complex and strategic projects and allowed him to engage with international markets on a deeper level.

Since achieving the designation, Shotaro has noticed tangible benefits for both himself and his organization. His enhanced credibility has opened doors to new partnerships, and the confidence gained has enabled him to lead initiatives with greater authority.

“The designation has empowered me to take on more strategic and complex global projects,” he reflects. “It has also opened doors to opportunities that would have been impossible to access otherwise.”

Continuing to develop as an international trade leader

As he looks to the future, Shotaro sees the CITP designation as a cornerstone of his continued success.

“I foresee my CITP designation playing a pivotal role in my future career by providing a solid foundation for continued growth and leadership in the international trade sector.”

With LEAGUE Inc., his mission remains the same: to connect Japanese innovation with the world. Armed with both practical experience and a recognized credential, Shotaro is well-positioned to expand his influence and make an even greater impact.

From early experiments in crowdfunding to leading international product launches and earning the respect of the global trade community, Shotaro’s story demonstrates the powerful intersection of passion, expertise, and validation through the CITP. His journey is far from over, but with a clear vision and the right tools, the future looks bright.

The post CITP Spotlight: Shotaro Takechi, CEO & Founder of LEAGUE Inc. appeared first on Trade Ready.

From an early age, Audrey Marie-Nely had a deep curiosity about different cultures, languages, and global markets. Born and raised in France, her academic and professional journey took her across continents—from Europe to Canada and South America—where she explored the complexities of international trade and innovation.

Today, as a Certified International Trade Professional (CITP) and a graduate of the FITTskills program, she leverages her expertise to help businesses navigate the global marketplace.

Building her career foundation with education

Audrey began her academic journey by working towards a Diploma in Business Management, which provided a solid foundation in key business principles. Her growing fascination with international trade led her to pursue a Bachelor’s degree in International Business. “I’ve always had a strong interest in the world, its languages, and its cultures,” she shares.

“During my studies, the concept of ‘glocalization’—how companies adapt global strategies to fit local markets—really resonated with me. I wanted to be part of helping businesses thrive internationally.”

Recognizing the increasing role of technology in global commerce, she took her education a step further with a Master’s degree in Innovation and Entrepreneurship.

“Technology is revolutionizing trade, from digital marketplaces to blockchain for supply chain transparency. I knew that to stay ahead, I had to understand how innovation intersects with international trade.”

Doing meaningful work supporting small businesses and entrepreneurs

Audrey’s professional journey has been just as global as her education. After completing her studies in France, she moved to Canada, eager to experience a new business environment. There, she immersed herself in the world of entrepreneurship and small business support. “I had the privilege of working with small businesses across various industries, helping them understand the challenges and opportunities of international expansion,” she recalls.

One particularly rewarding experience involved guiding a small Canadian business in its early steps toward global trade.

“The client needed help with logistics, risk assessment, and adapting marketing strategies for different regions. It was incredible to see how foundational knowledge—what seems basic to us in the field—can be transformative for a business owner just starting out.”

Her passion for international business took her further, leading to a stint in South America during her master’s program. There, she explored and connected the local startup and innovation ecosystem, gaining valuable firsthand insights into how businesses in the region approached global trade.

“Meeting tech founders and entrepreneurs, I saw their resilience and creativity in overcoming challenges unique to their markets. It reinforced my belief in the power of global thinking.”

The FITTskills experience: bridging knowledge and application

Despite years of education and professional experience, Audrey still sought out ways to refine her expertise in international trade. That’s when she discovered the FITTskills program.

“I was looking to update my knowledge and expand my practical skills, and FITTskills was the perfect fit. The courses provided up-to-date insights and real-world applications that I could immediately integrate into my work.”

One of the most impactful courses for Audrey was International Trade Finance. “Understanding financing options, risk management, and payment methods is crucial in global trade. The course helped me work more effectively with key partners and strengthened my ability to support businesses in securing financial success internationally.”

She emphasizes the importance of not just learning the material but actively applying it.

“When you take a program like FITTskills, you can find ways to integrate the concepts into your job. It makes the learning experience far more valuable.”

Achieving the CITP, a mark of professional excellence

Earning the CITP designation in 2021 was a significant milestone. “The CITP represents excellence and lifelong learning in international trade. The world of global business is constantly evolving, and staying current is essential.”

Beyond the personal sense of achievement, the CITP designation has had tangible benefits. “Having ‘CITP’ next to my name has opened doors. It builds credibility among clients and colleagues, making it easier to establish trust and authority in the field. It has also connected me with a community of international trade professionals, leading to valuable collaborations.”

The power of mentorship and leadership

One of the most unexpected yet rewarding aspects of her journey has been mentorship. “Before moving to Canada, I didn’t realize the power of mentorship. Through a FITT mentorship program, I was matched with an experienced trade professional who provided invaluable guidance. Even though the formal program has ended, we still keep in touch.”

Now, Audrey is paying it forward, mentoring individuals across various fields.

“Mentorship is a way to give back and help others navigate the complexities of global trade. It’s something I plan to continue throughout my career.”

Beyond mentorship, she serves on the Global Startups Advisory Committee, where she provides strategic advice to startups entering the Canadian market. She also participates in a loan committee that evaluates funding applications from small businesses.

“Being involved in these initiatives allows me to support businesses at different stages of their growth and contribute to the broader trade ecosystem.”

Making an impact in the rapidly evolving future of trade

With a well-established global career, a CITP designation, and a passion for international business, Audrey envisions having an even broader impact in the coming years.

“My goal is to continue helping businesses expand into global markets, leveraging my network and expertise to drive success.”

She can see herself stepping into more thought leadership roles, participating in industry events, and contributing to discussions on the future of international trade.

“Global trade is evolving rapidly. Whether through advisory roles, content creation, or speaking engagements, I want to be part of shaping what’s next.”

For those considering the CITP designation or the FITTskills program, Audrey’s advice is clear: “Invest in your education and professional development. The world of international trade is constantly changing, and staying ahead requires continuous learning.”

“The CITP and FITTskills have been game-changers for me, and they can be for others too.”

Today and into the future, professionals like Audrey play a crucial role in bridging markets, fostering innovation, and helping businesses navigate the ever-changing landscape of international trade. Her journey—from a student in France to a globally recognized trade expert—is a testament to the power of lifelong learning, adaptability, and a passion for global business.

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In the ever-evolving world of international trade, standing out requires more than just ambition—it demands continuous learning, adaptability, and recognized expertise. For one accomplished professional, the journey from a biology student to a Certified International Trade Professional (CITP) has been transformative, marked by diverse roles, global projects, and a relentless pursuit of growth.

Hardik Panchal, Director, Export sales at Worldest Exports, has built a career that spans global market expansion, international joint ventures, and sustainable trade initiatives. His contributions have driven multimillion-dollar export growth, created hundreds of jobs, and positioned him as a leading expert in global trade facilitation.

Helping companies diversify into new global markets from the start

Hardik’s journey in international trade began in 2007, when he joined a multinational pharmaceutical company Vipro Lifescience as an International Marketing Officer. His talent for cross-cultural negotiations and market strategy enabled him to facilitate new trade deals in Asia, the Middle East, and Africa.

“I started my career in international trade because of a combination of personal interest and strategic opportunities,” Hardik recalls

Over the years, Hardik has played a pivotal role in expanding exports for companies across multiple industries, including pharmaceuticals, plastics, chemicals, food, and textiles.

In his tenure at a leading chemical producer from 2017 to 2023, he successfully increased international sales by an impressive 60%, helping the company establish a strong presence in South East Asia, North America and Europe.

One of his key projects involved transforming a domestic chemical brand into a leading global name by expanding its global reach and distribution network within a short span of time.

I thrive on helping businesses enter new markets and achieve sustainable, long-term growth.

In addition to his job, Hardik has been representing WhipAppeal Inc. company based in Ohio, USA for over a decade. His involvement with WhipAppeal has been instrumental in the marketing, sourcing, and OEM production of their Sportswear, School uniforms and boxing products as well as negotiating key trade agreements with vendors and customers.

Through his representation, Hardik has led global marketing initiatives, positioning WhipAppeal as a competitive brand in international markets,identified and sourced reliable suppliers across various regions, ensuring the quality and cost-effectiveness of products, managed OEM production relationships, coordinating production schedules and ensuring product quality and timely delivery, and negotiated favorable terms with both vendors and customers, ensuring mutually beneficial contracts and expanding WhipAppeal’s market presence.

These efforts helped WhipAppeal Inc. significantly expand its product distribution network, secure major contracts, and successfully navigate complex international trade regulations.

Formal international business training and a multicultural learning environment in Singapore

Recognizing the need to enhance his business acumen, Hardik pursued an Advanced Diploma in Business Management from AEC College, Singapore in 2011. This experience immersed him in a multicultural learning environment, allowing him to gain deep insights into international market trends, trade policies, and supply chain optimization.

Training in Singapore, with classmates from diverse nationalities, gave me firsthand exposure to global business strategies and trade regulations.

During this time, he visited Singapore’s world-class shipping port, where he learned about merchanting exports and advanced supply chain models, skills that later helped him streamline complex export operations for multiple businesses.

Driving multimillion-dollar international trade projects

Hardik’s global business impact extends beyond individual companies, as he has played a direct role in major international trade and investment projects.

One of the achievements he is most proud of was his leadership in a $6 million foreign direct investment (FDI) joint venture in South Africa between Vintron Infotech (a division of VLCP Ltd) and Ventura Infotech (Pty) Ltd., where he co-managed market research and entry strategies, regulatory compliance and trade facilitation, JV structuring and supply chain coordination, and installing the manufacturing facility.

This major initiative led to the creation of 170 sustainable jobs in Johannesburg and positioned the company as a key player in the African market.

Want to learn more about the Certified International Trade Professional (CITP®|FIBP®) designation? See why it’s the world’s most recognized designation for competency and credibility in global business.

The CITP designation as a strategic move

After over 15 years of hands-on experience, the desire to benchmark his skills led Hardik to the CITP designation.

“I was curious to see what credentials I could earn to validate my experience. I googled ‘top standards in international trade’ and found FITT.”

Conversations with existing CITPs and those in the process of applying for the designation confirmed its value.

“The CITP designation aligned perfectly with my career goals. It’s one of the most prestigious credentials in international trade, recognized globally, including by the Canadian government and the World Trade Center Association in New York.”

The certification process, supported by FITT’s responsive team, was seamless and Hardik considers achieving the CITP both a professional milestone and a personal triumph.

“It symbolizes my commitment to lifelong learning and excellence in international trade. It has enhanced my credibility, allowing me to connect with senior industry leaders and be available for new opportunities.”

Sharing international trade expertise through teaching and mentorship

Beyond business success and personal achievements, Hardik is passionate about mentorship. Throughout his career he’s had the support of leaders who took the time to help develop his industry knowledge.

He has also acted as a mentor himself, service as a faculty member at IMPEXPERTS, where he trained over 500 MSMEs and entrepreneurs in export strategies and a trainer for international business programs teaching trade finance, buyer identification, and market expansion.

“I believe in knowledge-sharing because I had mentor who guided me early in my career. Now, I want to do the same for others.”

His guidance have helped numerous businesses scale internationally, directly impacting trade volumes and economic growth.

Looking ahead to a future rooted in sustainability

Looking ahead, Hardik is focusing on sustainable trade practices and ESG compliance, aiming to help SMEs transition to low-carbon supply chains and eco-friendly products.

“The next five years will see a massive shift toward sustainable trade. Companies that adopt green alternatives early will have a competitive advantage,” he predicts.

He is currently working on export promotion initiatives that assist businesses in aligning with global ESG standards, ensuring compliance with new trade regulations in North America and Europe.

“I want to introduce sustainable business practices to SMEs globally, helping them offer low-carbon products and green alternatives.” He foresees significant shifts in international trade trends over the next 5-10 years and aim to help businesses stay ahead.

“I want to help businesses stay current with the market trend so they are ready to offer low carbon emission products and green alternatives and take advantage of this trend before it becomes too competitive.”

Hardik foresees his CITP designation will continue to play a an important role in further building his career.

“It enhances the credibility of my work, expands my influence in international trade, and unlocks new opportunities.”

Reflecting on his career journey so far, one piece of advice stands out: “Focusing on building relationships and being consistent is the way to go.”

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Manpreet Kaur’s career in international business brought her from marketing vehicles like tractors and cars to managing risk in international trade financing. When her career and passions brought her from India and Canada, she recognized that the CITP designation would be an asset as she established herself in a new country.

She found that earning the CITP helped validate her global experience. Earning this designation wasn’t just a career milestone, but a strategic move to validate her extensive experience and enhance her credibility in a new country. Having an internationally recognized designation can help an experienced professional like Manpreet showcase her experience in a way many professionals trust and recognize.

Reflecting on her various roles in exports, marketing, and finance, Manpreet describes one constant throughout her career.

“My qualifications and my interests kept on leading me to develop in the profession of international trade.”

How education and a spark of inspiration directed her career path

Manpreet became interested in international business and trade while working on her MBA in India. At the time, she was especially fascinated with applying marketing techniques internationally.

During her third semester of her MBA, she started working for Sonalika International where she had the opportunity to work on market research, studying African markets. She took a few months off from her degree to immerse herself in this new job before returning to complete the degree. She especially appreciated the solutions-finding approach to international business that her training and education helped her hone.

“My boss said to me, ‘You’re an MBA, and an MBA is a person who never comes with a problem.’ They always come with the solution.”

“Yes, you have to perform. You have to be the person to give the solution.”

Whether earning an MBA or CITP designation, Manpreet has always sought opportunities to deepen her expertise while also continuing to gain practical real world experience.

Combining hands-on experience with a commitment to education

She moved on to a position with Honda Cars India Limited, where her international business background led to her working in the imports division. The cars were manufactured for Honda in India using parts imported from Thailand and Japan.

“This experience of seeing the whole process from imported components coming in, to assembly, and then either being sold locally or exported from India was fascinating,” she said.

She also took minutes during meetings with business delegates from China and from American engine manufacturer Cummins. Being present during these meetings helped to expand her knowledge of export processes and trade.

How her career evolved from marketing exports to trade finance

Within a couple of years, she started to pivot from marketing to trade finance when she accepted a position with ECGC Ltd (Export Credit Guarantee Corporation). She started from the ground up, as an executive assistant, and over the years, worked her way up to Senior Manager of the Buyer Underwriting Department, where her team managed underwriting risk for buyers across a portfolio of 20 countries.

She explained, “I gained a lot of experience in international trade finance, through a company that was under the Ministry of Commerce in the Government of India. It can be compared to the work that Export Development Canada does.”

She recalls an incident where her international trade experience helped her deal with the complexities of exports in the global market. An exporter’s consignment was stuck at a port in Iran as a result of default by the buyer. This exporter had taken a due cover from her employer. Manpreet applied her knowledge and established relationships to help that exporter get complete payment and fully resolve the issue.

“I leveraged my relations developed over a long period of time in the field and in the country to find an alternative buyer for the consignment in a matter of just about a week,” she recalled. The exporter and her managers appreciated how promptly she helped resolve the complicated issue.

During her time at ECGC she was promoted from second-in-charge to branch head, and finally senior manager. Manpreet was also nominated as Young Professional Initiative member of Berne Union in 2019. She said she felt honored to receive this recognition from such a well-known organization.

Manpreet’s colleague shares this wonderful insight into her impact on the organization:

“I had the privilege to work with her, while she was in ECGC as a Senior Manager. She played a pivotal role in promoting exports of the country through her dedication and commitment to work.”

“ECGC and my organisation EEPCIndia, both under Ministry of Commerce & Industry, used to collaborate on many occasions, to promote and organise export promotion and trade finance efforts for Exporters in Jalandhar (Northern India ).

She was in command of her subject and used to convince her clients by virtue of her understanding and knowledge of international trade. ECGC, which was a lesser known organisation to exporters in insurance sector, became a popular choice for exporters due to her ability to sell her ideas and services. I enjoyed the ease of working with her and wish her success in her future endeavours,” says Opinder Singh, Executive Senior Deputy Director, EEPCIndia New Delhi.

Want to learn more about the Certified International Trade Professional (CITP®|FIBP®) designation? See why it’s the world’s most recognized designation for competency and credibility in global business.

How the CITP helped her relocate and get established in Canada

Manpreet became interested in opportunities in Canada while liaising with Export Development Canada (EDC) in her previous role at ECGC. While working towards obtaining her Personal Residency in Canada, Manpreet was hired by Intact Financial Corporation in 2022. She felt incredibly fortunate that she was able to find a job in Canada before arriving in the country.

After moving to Canada, she decided that she wanted to earn a certification that would help validate her extensive experience in India and help her establish credibility in a new country. She opted for the CITP “because this exactly matches to what I was looking for to validate my experience and knowledge so far in my career.”

She connected with the FITT’s certification team and then completed the Executive Path to the CITP.

“I felt elated when I received the email that I have obtained the CITP/FIBP designation,” Manpreet said.

“The CITP validates my years of experience, hard work and commitment to the field of international trade. I felt proud about the fact that my experience and knowledge have been recognized by a respected global organization.”

Looking forward to a bright future in international trade

According to Manpreet, the component of CITPs’ commitment to ongoing professional development motivated her to continue to improve her knowledge. She hopes it positions her well for strategic positions and leadership roles in Canadian companies.

“I think the CITP designation will open new career opportunities and help me to dive into future advisor and relationship management roles in support of exporters. I want to be an active participant in the world of international markets here in Canada and beyond.”

The CITP designation both play an important role in Manpreet’s future career plans. In addition to building on her experience and knowledge, having an internationally recognized certification helps her build trust with prospective employers and clients.

Manpreet has some great words of wisdom that she has seen play out in her own career:

“It’s your passion that drives you to do the work and your involvement that actually matters. If you have passion towards a field and you get into doing work that fascinates you, I think every person can do wonders in their field.

That’s how it’s worked for me. I was always fascinated by international trade from the day I did my masters I knew I wanted to do something in international business and I followed and chased my dreams.”

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Meetali’s career in international trade began in 2015 when she transitioned from a global consulting firm in the private sector to the UK’s Department for Business and Trade in the public sector. In this role, she assisted British companies to enter and expand their operations in India, focusing on sectors like Financial Services and Energy.

“It was a complete shift from the private sector to an exciting world of international trade, export promotion, and market development where I generated businesses opportunities for British companies. I provided strategic advice and executed sector-specific trade promotion initiatives to help clients access opportunities, establish strategic alliances in the market, and grow their business in India.”

Meetali shares an example of her success: she helped a single-brand retailer get their FDI application approved to enter the Indian market, set up their brick-and-mortar stores, and sell their products. Over the next few years, the company invested more capital, generated strong sales revenue, created jobs, and went on to become a popular brand.

“I reflect on the role I played when I see their popularity in India. Over time, they established themselves as leaders in their product segment.”

“One of my proudest professional accomplishments was to contribute to this business’ journey in the initial phase and witness their growth trajectory.”

Contributing to UK-India trade relations post-Brexit

The 2016 Brexit marked a significant turning point for the UK and its trading partners. This transition necessitated a fresh approach to trade policies and agreements with countries like India. Meetali found new opportunities to leverage her expertise in the evolving landscape and progressed in her role, moving into market access and trade policy and working on government-to-government dialogues to champion equitable conditions for British businesses in India.

“I undertook policy advocacy work, engaged closely with the Government of India on behalf of the British government to advance the market access agenda for British companies. I worked as a core member of the policy team to create a level playing field for British businesses operating in the Indian market and resolved specific barriers related to ‘ease of doing business’ during my tenure.”

During that period, the UK began developing its independent trade policy with various countries, including India, which required extensive groundwork. This helped Meetali gain valuable experience and a deep understanding of the markets and governmental functions in both India and the UK.

Eager to expand her knowledge, Meetali chose to continue her work with other foreign governments, bringing her unique perspective to new challenges and building a career in the international trade arena. 

Helping Canadian businesses expand in global markets

In 2022, she joined the Trade Commissioner Service with Global Affairs Canada, leading the infrastructure sector. In this role, she helped Canadian companies do business in India and was one of the youngest trade commissioners in Global Affairs Canada’s overseas network.

“I helped clients prepare for the overseas market. Factors such as competitor intelligence, regulatory compliance, market knowledge, and understanding customer preferences were crucial. In certain sectors, the sales cycle can be long and requires commitment and perseverance from business owners.”

“Clients should be prepared to invest time in understanding the opportunity landscape, establishing strong partnerships, and building a strong network. Success does not come overnight.”

Shifting markets, same client focus

While working with the Canadian Trade Commissioner Service from the New Delhi office, Meetali was inspired to make her biggest move yet and immigrate to Canada.

In 2023, Meetali settled in Toronto, Canada, where she found an excellent opportunity to tap into her skills as Market Advisor – Digital Tech for Enterprise Ireland, the Irish Government agency responsible for supporting Irish businesses in global markets. In this role, she leads the digital technologies portfolio of clients in the cyber security and digital entertainment sectors in Canada, helping Irish innovators find meaningful partnerships with Canadian organizations.

Recently, Meetali attended the Toronto International Film Festival (TIFF) to support an Irish client company in her portfolio. Later this month she will lead a delegation of Irish animation companies for a market study visit to Canada promoting co-production opportunities between Canadian and Irish studios developing their own IP.

Throughout her career, Meetali has found that keeping client interests as the primary focus is crucial in international trade. This might seem like straightforward good business sense, but it can be more challenging than it appears. Meetali explains how she applies this philosophy in her current role with Enterprise Ireland.

“I believe the essence of an international trade advisor’s role is to provide bespoke advice to clients keeping their best interest and potential success in mind.”

“For instance, Canada often serves as a cost-effective gateway into the North American market, offering ample opportunities to introduce new innovations. This environment helps companies gain a technical edge in a rapidly evolving world.”

Professional development and well-earned validation of expertise

Meetali’s keen interest in market entry strategy and the various options available to companies looking at international expansion is evident in her career. As she progressed through the six courses in the FITTskills program, she particularly enjoyed the International Market Entry Strategies course.

“My favourite course was International Market Entry Strategies. It was designed in a way that was very engaging. The structure of the course modules and sub-topics was quite interesting. Discussing different routes to market, types of investments, or options like greenfield or brownfield, direct or indirect channels, joint ventures, mergers, or acquisitions, has enhanced my ability to provide strategic advice to our Irish companies weighing their options in market entry.”

“I have applied the concepts I learned [in the International Market Entry Strategies course] in my practical day-to-day job, which is why I find them so relevant and interesting.”

Upon successfully completing the FITTskills program and earning her FITT Diploma in International Trade, Meetali was encouraged to validate her professional development by applying for the Certified International Trade Professional (CITP) designation.

Looking forward, Meetali wants to continue to grow her knowledge of the Canadian market and help her international clients find success there through her guidance and strategic advice on the opportunities available in that market.

From the very start, Meetali Kashyap has brought her intelligence and capacity to learn and grow in new markets into her work. In this she has met with resounding success, both in her personal professional advancement and for her clients and their businesses. We are proud to welcome her to the CITP community.

“I value the industry-wide recognition the designation offers, which will enhance my career progression opportunities. Earning the CITP has established that I am an experienced international trade professional.”

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It was an enthusiastic interest in interacting with people from countries around the world that fuelled Romi Jaszczynski’s career choice – helping businesses go global. Romi’s  international trade career began soon after he completed his Master’s studies in 2014, when he joined the trade and investment team at the U.S. Embassy in Warsaw.

“I was always interested in working with businesses expanding internationally, and this opportunity allowed me to confirm I chose the right path!”

Some of Romi’s most memorable experiences happened whilst working with the Ontario Government when he travelled across Ontario delivering export workshops to SMEs looking for new markets. This tenure taught him a lot about how to tweak the program based on specific pain points, making him look forward to another opportunity to teach sometime in the future.

“A career in international trade really does put you in situations you would never have imagined.”

Meeting Shaquille O’Neal and Charles Barkley during a 4-week temporary duty assignment in Las Vegas, attending a Blue Jays game with the Governor of Utah and even hanging out with Paris Hilton in a little-known industrial city in Poland are a few of Romi’s favorite career stories.

Romi’s proudest accomplishments

“The most interesting project I have worked on has to be the U.S. President’s Export Council trade mission to Poland. It was one of the first projects I had a chance to work on and is still the greatest learning experience I’ve had.”

The visit took place at a crucial time for Poland, when it was looking to expand its defence capabilities. It was the largest trade mission in the history of U.S.-Poland relations and the attendees included important delegates like the U.S. Secretary of Commerce and the CEOs of North America’s largest companies. The project was a great experience as it gave him a chance to sit in on meetings and manage aspects of the mission and logistics, presenting him with the opportunity to learn best practices from some of the most influential business figures in the world.

“As far as other projects, collaborating with businesses to successfully bring their product to a new market is among the most challenging and rewarding accomplishments!”

A valuable piece of career advice

The single most important takeaway from his career so far, according to Romi is to “find your niche and become really good at it. You will never know everything about everything.”

It is this mantra that guided him towards taking FITTskills business training courses and earning industry recognised credentials in international trade. Romi particularly enjoyed being able to learn on his own time and applying real life examples from work to the course questions and exercises.

“Feasibility of International Trade was my favourite course because it highlights the importance of patience and preparation when it comes to expanding internationally. I think we all know of businesses which were eager to expand internationally without conducting proper due diligence and capacity assessments. I think this is probably the most important course out of all of them.”

Romi went on to earn the FITT Diploma in International Trade and soon after, decided to apply for, and was successfully awarded, the CITP®|FIBP® designation.

“It was the next step in continuing my learning within the international trade field. It is also the only certification program within the area. Heard about it through the Ontario Government.”

The CITP designation has opened the doors for Romi to continue building the network, as he enjoys the opportunity to connect with other CITPs.

Looking to a promising future

Romi is currently working as Business Development Manager at Polish Investment and Trade Agency and is poised for an exciting upward career trajectory.

“I believe the CITP designation will add another layer of confidence for myself and any businesses I work with in the future.”

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