13/09/2018
Going global? How to take your brand beyond borders to your new target markets
Going global with your business opens new doors and brings countless opportunities but launching a brand across borders is no small feat. It pays to…
branding
23/02/2018
Develop the perfect brand name for your business with these 7 simple steps
A brand identity is how an organization wants its name, communication style, logo or mark, and other visual elements to be perceived by consumers. The…
13/08/2015
Profit, People, Planet for sustainability. Does your company have all the bottom lines covered?
While the traditional bottom line will always remain a crucial part of business, some companies are expanding their view and building their business to focus on the Triple bottom line (3BL/TPL): Profit, People and Planet.
22/10/2013
The importance of country branding
When I look at international trade and business opportunities around the world, I am more and more surprised every day; not with the abundance of opportunities but with the fact that nobody knows about them or has negative perceptions about a specific business environment itself.