13/09/2018
Going global? How to take your brand beyond borders to your new target markets
Going global with your business opens new doors and brings countless opportunities but launching a brand across borders is no small feat. It pays to…
brand reputation
06/11/2015
11 global business product characteristics that customers value
Any clear definition of a business should be accompanied by an understanding of who the customers are in that business. The next step is to develop an understanding of what global business product characteristics those customers value.