23/02/2018
Develop the perfect brand name for your business with these 7 simple steps
A brand identity is how an organization wants its name, communication style, logo or mark, and other visual elements to be perceived by consumers. The…
brand awareness
15/06/2017
Beyond localization: Why transcreation is essential for engaging the global audience
Used primarily in marketing and advertising, transcreation focuses on the concept of the campaign and on the intent of the message in order to provide cultural context and to recreate the nuances of its voice and tone.