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B2B selling in the ASEAN marketplace – the top 5 things you need to get right

The ASEAN marketplace is not about products and price points, it’s about people and relationships. Here’s how you should approach B2B sales in this profitable region.

Peter Gray

Peter Gray, CITP, is a B2B sales, marketing and business development professional with a diverse background and underpinning record of successes in building businesses, developing people & partnerships, and creating growth opportunities for leading multinationals operating in the ASEAN building materials, MRO & OEM industrials, and DIY consumer goods sectors.

CITP Spotlight: Rodrigo Osorio – Procurement Manager at Asia Grupo

For Rodrigo Osorio, it all began in Shanghai, China where he was working to develop his Chinese language skills in a corporate environment. Attending the Canton Fair in Guangzhou, proved to be a turning point in Rodrigo’s career in international business.

Meghana Joshi

I am the Email Marketing Specialist for the Forum for International Trade Training. My background is in content marketing, copywriting, research and creative writing. I am passionate about my craft and enjoy creating content that attracts, impacts and resonates with my audience.

CITP Spotlight: Ozgun Papan Kasik, International Partnerships & Business Development Strategist

Ozgun’s fascinating career journey has led her to visit more than thirty countries. She specializes in building effective business partnerships and negotiating win-win deals at global levels.

Meghana Joshi

I am the Email Marketing Specialist for the Forum for International Trade Training. My background is in content marketing, copywriting, research and creative writing. I am passionate about my craft and enjoy creating content that attracts, impacts and resonates with my audience.