Search Results for:

3 key ways companies are pivoting business models to stay profitable amid the pandemic

With business closures and the economic slowdown the pandemic has brought, many businesses have had no choice but to pivot to continue to be profitable. But how can an organization know which changes to business strategies are wise?

Jennifer Nesbitt

Jennifer Nesbitt is a New York-based freelance copywriter. A former journalist and graduate of Penn State University, Jennifer now writes about a variety of topics, including business, technology and marketing. She is passionate about helping companies develop their brands by providing compelling copy that adds value to their online presence.

CITP Spotlight: Mathieu Cousineau DeGarie – Manager – International Trade

For Mathieu the best way to follow his passion for bridging cultures and societies was to pursue a career in international trade. His many career highs include helping businesses incorporate new strategies to achieve long-term goals and securing profitable deals for them.

Meghana Joshi

I am the Email Marketing Specialist for the Forum for International Trade Training. My background is in content marketing, copywriting, research and creative writing. I am passionate about my craft and enjoy creating content that attracts, impacts and resonates with my audience.

CITP Spotlight: Saman Hosseinzadeh – Export Sales Specialist at Barez Industrial Group

Saman’s natural flair for international business has led him to strike successful deals in foreign markets, helping his company go global. He has plenty of tips to share with entrepreneurs just beginning their foray into international trade.

Meghana Joshi

I am the Email Marketing Specialist for the Forum for International Trade Training. My background is in content marketing, copywriting, research and creative writing. I am passionate about my craft and enjoy creating content that attracts, impacts and resonates with my audience.

After a bleak spring/summer, here’s how Canadian businesses are surviving and planning for the future

To stay afloat during the pandemic, Canadian businesses have deployed a variety of strategies. While some have altered their internal operations, others have gotten creative about how they manage their customer service. 

Jennifer Nesbitt

Jennifer Nesbitt is a New York-based freelance copywriter. A former journalist and graduate of Penn State University, Jennifer now writes about a variety of topics, including business, technology and marketing. She is passionate about helping companies develop their brands by providing compelling copy that adds value to their online presence.

4 ways to simplify your business to thrive in times of crisis

Simplicity is a quality you can extend to your business as well. A simple business makes sure no efforts or resources are wasted, delivering results that delight your customers. Here are tips on how to navigate the current complexities by keeping your business model clear and uncomplicated.

Frances Schagen

Frances is a serial entrepreneur and the CEO of ClearToYou Bookkeeping and Business Support Agency. https://cleartoyou.com/ She lives to help you turn your passion, skills and knowledge into the best business for you by bringing a financial focus to your people-centred business.