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How to use content marketing to promote your brand in export markets

Content is the cornerstone of online marketing. It involves creating and sharing relevant and engaging information with the target audience through articles, blog posts, videos, podcasts, webinars, and other formats. Here’s how you can use it to engage your export markets.

FITT Team

The Forum for International Trade Training (FITT) is the standards, certification and training body dedicated to providing international business training, resources and professional certification to individuals and businesses. Created by business for business, FITT’s international business training solutions are the standard of excellence for global trade professionals around the world.

CITP Spotlight: Yuzuru Mizohata – Vice President, Mars Global Expansion Consulting

Yuzuru’s forte of nurturing strong business relationships helps him easily bridge every gap between foreign suppliers and his Japanese consumers. With his keen business acumen and a deep knowledge of Japanese markets, he looks all set to launch his new importing company.

Meghana Joshi

I am the Email Marketing Specialist for the Forum for International Trade Training. My background is in content marketing, copywriting, research and creative writing. I am passionate about my craft and enjoy creating content that attracts, impacts and resonates with my audience.

How financial institutions are going digital to keep the wheels of trade turning

The trade finance industry has been forced to rapidly implement digital finance measures that move away from more traditional, paper-intensive practices. Here’s how that’s rolling out.

Joon Kim

Joon Kim is the Global Trade Product and Portfolio group manager in the Treasury Services Product Management group. In his current role, Joon is responsible for managing, developing and executing Trade Finance Product and Distribution strategy, working with all Treasury Services Global segments and Global Sales organizations to grow revenues and ensure risk and compliance measures are met.