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CITP Spotlight: Samantha Kussmann, Business Development Manager, Export Development Canada

Samantha’s fascination with the interconnectivity of the world’s goods have led her to some fascinating adventures of her own, including leading major projects helping SMEs enter new global markets and guiding the Prime Minister of Estonia at an important industry event.

Meghana Joshi

I am the Email Marketing Specialist for the Forum for International Trade Training. My background is in content marketing, copywriting, research and creative writing. I am passionate about my craft and enjoy creating content that attracts, impacts and resonates with my audience.

How to use content marketing to promote your brand in export markets

Content is the cornerstone of online marketing. It involves creating and sharing relevant and engaging information with the target audience through articles, blog posts, videos, podcasts, webinars, and other formats. Here’s how you can use it to engage your export markets.

FITT Team

The Forum for International Trade Training (FITT) is the standards, certification and training body dedicated to providing international business training, resources and professional certification to individuals and businesses. Created by business for business, FITT’s international business training solutions are the standard of excellence for global trade professionals around the world.