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3 common reasons why startups fail internationally (and how to avoid them)

Every entrepreneur faces challenges, but those who are looking to expand to international markets must be prepared to address additional obstacles. Failing to strategize properly…

Jennifer Nesbitt

Jennifer Nesbitt is a New York-based freelance copywriter. A former journalist and graduate of Penn State University, Jennifer now writes about a variety of topics, including business, technology and marketing. She is passionate about helping companies develop their brands by providing compelling copy that adds value to their online presence.

Celebrating 25 years of exceptional leadership: Caroline Tompkins, FITT President and CEO, hits a major milestone

A true indication of a leader’s ability can be found in the longevity of their achievements. It’s easy to rest on the laurels of your…

Sheena Koo

I am the Content Marketing Manager for the Forum for International Trade Training (FITT). My background is in copywriting, content strategy, content marketing, and content management. Passionate about stories with purpose and meaning, I connect readers to writing that's engaging, useful, and informative.