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Top 4 things to consider when designing a promotional strategy for the international market

Aside from the cultural considerations when planning a promotional strategy, companies need to be aware of the regulatory and legal requirements in their selected target international market. Regulations and requirements can affect a great many things from how you use media advertising for your marketing campaigns, the ways you design and label your products for international sale, and even how you choose to package your product.

Daniella D'Alimonte

With her background in writing, marketing and business journalism, Daniella focuses on crafting quality stories and relevant content to inform and inspire the international business community.

Two take-aways from an evening with OWIT Ottawa on gender and trade

Heinrich Stubbe and Pilar Arjona of Stubbe Chocolates, and Ian Clark of Bridgehead. Photo courtesy of Adrienne Jarabek, Co-VP Communications, OWIT-Ottawa Last week the Organization…

Daniella D'Alimonte

With her background in writing, marketing and business journalism, Daniella focuses on crafting quality stories and relevant content to inform and inspire the international business community.

Jurisdiction, security and intellectual property: Things to consider before you go global

Challenges of jurisdiction A major complexity faced by people engaged in international trade and global commerce relates to the different legal and political jurisdictions that…

Daniella D'Alimonte

With her background in writing, marketing and business journalism, Daniella focuses on crafting quality stories and relevant content to inform and inspire the international business community.

Creating international business connections

Joseph Tadros has been with the Canadian Trade Commissioner Service (TCS) for 29 years, and currently works in Cairo, Egypt. It’s his job to work…

Daniella D'Alimonte

With her background in writing, marketing and business journalism, Daniella focuses on crafting quality stories and relevant content to inform and inspire the international business community.

The Attitude: Heart of an Entrepreneur, Spirit of a Leader

To succeed in today’s competitive environment, global trade professionals require a number of fundamental characteristics, including: the vision and initiative to seek out opportunities; a…

Daniella D'Alimonte

With her background in writing, marketing and business journalism, Daniella focuses on crafting quality stories and relevant content to inform and inspire the international business community.

Identifying Key Risks to Market Entry

A vital step in managing your international risk is identifying the potential risks your firm could face in target foreign markets. These risks can be…

Daniella D'Alimonte

With her background in writing, marketing and business journalism, Daniella focuses on crafting quality stories and relevant content to inform and inspire the international business community.

Entering new markets: Five forces of competition

The competition is always something that needs to be considered when you’re researching and entering potential new markets for your product or service.

Daniella D'Alimonte

With her background in writing, marketing and business journalism, Daniella focuses on crafting quality stories and relevant content to inform and inspire the international business community.

Is it worth it to register a patent?

Although a successful patent application will grant the registrant very strong IP rights, it’s important to consider whether an application is justified.

Daniella D'Alimonte

With her background in writing, marketing and business journalism, Daniella focuses on crafting quality stories and relevant content to inform and inspire the international business community.