How to optimize customer value: an international perspective
Customer value is the measure of a company’s contribution to its customer based on the company’s entire range of products, services offered and intangibles. Effective…
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Skill-building for continuous change: managing lifetime learning
All businesses face challenges from a host of changing factors: markets, technology, regulatory environment, social environment, demographics, and competition. The pace of this change is…
Top 4 things to consider when designing a promotional strategy for the international market
Aside from the cultural considerations when planning a promotional strategy, companies need to be aware of the regulatory and legal requirements in their selected target international market. Regulations and requirements can affect a great many things from how you use media advertising for your marketing campaigns, the ways you design and label your products for international sale, and even how you choose to package your product.
Two take-aways from an evening with OWIT Ottawa on gender and trade
Heinrich Stubbe and Pilar Arjona of Stubbe Chocolates, and Ian Clark of Bridgehead. Photo courtesy of Adrienne Jarabek, Co-VP Communications, OWIT-Ottawa Last week the Organization…
Helping FITT’s International Trade Workforce Strategy grow legs
Last week I had the pleasure of helping Forum for International Trade Training launch a report that is the first of its kind world-wide—International Trade…
Jurisdiction, security and intellectual property: Things to consider before you go global
Challenges of jurisdiction A major complexity faced by people engaged in international trade and global commerce relates to the different legal and political jurisdictions that…
Finding the Right Mix: Elements of the Marketing Strategy
The marketing mix—sometimes referred to as the four Ps of marketing—is intended to describe the strategic elements that must come together in some combination to…
Creating international business connections
Joseph Tadros has been with the Canadian Trade Commissioner Service (TCS) for 29 years, and currently works in Cairo, Egypt. It’s his job to work…
The Attitude: Heart of an Entrepreneur, Spirit of a Leader
To succeed in today’s competitive environment, global trade professionals require a number of fundamental characteristics, including: the vision and initiative to seek out opportunities; a…
Identifying Key Risks to Market Entry
A vital step in managing your international risk is identifying the potential risks your firm could face in target foreign markets. These risks can be…