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The journey to our coveted Certified International Trade Professional (CITP) designation begins with our FITTskills international trade training program, offered both online and through our…
What would a satisfied customer be prepared to pay for a product? If you can find that out, perceived pricing could be your best way to profit.
Customer value is the measure of a company’s contribution to its customer based on the company’s entire range of products, services offered and intangibles. Effective…
All businesses face challenges from a host of changing factors: markets, technology, regulatory environment, social environment, demographics, and competition. The pace of this change is…
Aside from the cultural considerations when planning a promotional strategy, companies need to be aware of the regulatory and legal requirements in their selected target international market. Regulations and requirements can affect a great many things from how you use media advertising for your marketing campaigns, the ways you design and label your products for international sale, and even how you choose to package your product.
Heinrich Stubbe and Pilar Arjona of Stubbe Chocolates, and Ian Clark of Bridgehead. Photo courtesy of Adrienne Jarabek, Co-VP Communications, OWIT-Ottawa Last week the Organization…
Last week I had the pleasure of helping Forum for International Trade Training launch a report that is the first of its kind world-wide—International Trade…
Challenges of jurisdiction A major complexity faced by people engaged in international trade and global commerce relates to the different legal and political jurisdictions that…
The marketing mix—sometimes referred to as the four Ps of marketing—is intended to describe the strategic elements that must come together in some combination to…
Joseph Tadros has been with the Canadian Trade Commissioner Service (TCS) for 29 years, and currently works in Cairo, Egypt. It’s his job to work…
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