Two approaches to smarter international marketing: Centralized vs. Decentralized

Recently I was analyzing an international software company’s marketing program. The company had been steadily growing and entering new international markets. But when I examined its international marketing program, it was clear the company’s marketing tactics, programs, partners, etc. were inconsistent.

Becky DeStigter, FIBP|CITP

Becky DeStigter is an International Business Consultant focused on helping B2B technology and professional services companies to become more globally competitive. She seeks practical solutions for growing companies’ international marketing and operational issues. Becky is based in Scottsdale, USA and works with companies worldwide.

Using Third Party Logistics (3PL) to optimize your supply chain management

Third-party logistics (3PL) is a common practice for supply chain management in which a company outsources logistics functions to another company. The functions that are…

Ewan Roy

I'm a Digital Marketing Specialist for the Forum for International Trade Training (FITT). My background is in writing and research, and I am passionate about communicating new ideas and telling stories that matter to you.

Canada and the UK take the lead in creating global international business standards

Early in 2014, we began our International Competency Standards (ICS) project with the goal of creating world-class industry standards and defining exactly what it takes to outperform the competition in global trade.

Daniella D'Alimonte

With her background in writing, marketing and business journalism, Daniella focuses on crafting quality stories and relevant content to inform and inspire the international business community.

Dr. Gabriel Huston, CITP|FIBP – Educator & Global Advisor

Dr. Gabriel Huston, CITP®|FIBP®, serves as a Professor at Toronto’s Seneca College School of International Business. He also represents the Batak indigenous people of North…

Ewan Roy

I'm a Digital Marketing Specialist for the Forum for International Trade Training (FITT). My background is in writing and research, and I am passionate about communicating new ideas and telling stories that matter to you.

Succeeding in international business by having the knowledge to overcome trade risks

After some career counselling, Alberto was urged to transfer his skills and go into sales to help companies grow their business into foreign markets. He took that advice, signed up for FITT-accredited international business courses, and made a game-changing shift in the direction of his career.

Daniella D'Alimonte

With her background in writing, marketing and business journalism, Daniella focuses on crafting quality stories and relevant content to inform and inspire the international business community.

Supply Chain Analyst – Kobo

Company: Kobo Position: Supply Chain Analyst Location: Toronto, ON Description: The Supply Chain Analyst will manage and improve Kobo’s reverse logistics processes with our Global partners. They will…