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The first consideration in putting together a strategy to make your product or service attractive for international marketing is to understand the best way to present it to the target audience.
In attempting to sell a product or service, it is always necessary to determine who needs it, and what problem it will solve for the buyer. In the domain of U.S. government procurement, there is an easy way to determine what they want to buy. A single U.S. government-wide resource exists for information on opportunities with the U.S. government and contract awards over U.S. $25,000.
Joel Fernandez is the Executive Director of the Global Chamber in Miami, Florida, and the Vice Chairperson of the Environmental Impact Committee in his town, and an international trade entrepreneur with his own company, Intradeservice LLC.
Seeking Import/Export Customs and Trade Compliance, subject matter expert regarding international trade compliance for the company’s division that specializes in repair and order fulfillment services across the electronics industry as a contract, 3rd party agent.
We are currently seeking an International Business Development Specialist to further expand our client base.
Sometimes the status quo, even if it’s worked in the past, may lead to some of the pitfalls of exporting and importing instead of continued international trade success.
Now that Trudeau has assumed his new role as Canadian Prime Minister, he will first have to contend with a long-burning trade issue between the two countries: that of softwood lumber.
For a company to develop the most effective plan for marketing a product internationally, it must understand the needs, desires and income of its potential customers by conducting thorough international trade research. It must also have full knowledge of distribution systems, delivery times, pricing and the most effective methods of promotion in the intended market.
Business pressure will often blind an executive to other ways of international networking. The following out-of-the-box methods can bring surprising results.
Greg Gerritsen, CITP|FIBP is the Global Logistics and Trade Compliance Manager at Phoenix Technology Services, an international oil and gas services company based in Calgary, Alberta.
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