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Create a winning international marketing plan by nailing your market research

Entering a new market requires a deep dive into the minds, lifestyles, habits and communication style of your new clients. Gathering accurate information to give you a full picture of this market will be the key to success in expanding your business into this new region.

Pamela Hyatt

I am the Content Marketing Specialist for the Forum for International Trade Training (FITT). You can find some of my work on TradeReady.ca. My background is in copywriting, journalism and social media. My passion lies in connecting people to the stories that are most important to them.

4 of the biggest challenges export managers face today

Technological, economic and political changes have created a new, increasingly integrated, rapidly changing and highly competitive international environment. Such conditions require diverse and adaptable skills from those who manage exports and imports at today’s firms.

Pamela Hyatt

I am the Content Marketing Specialist for the Forum for International Trade Training (FITT). You can find some of my work on TradeReady.ca. My background is in copywriting, journalism and social media. My passion lies in connecting people to the stories that are most important to them.

3 ways your company can combat powerful political and competitive challenges with China

We need to get smarter about what to expect when handling competitive challenges with China and adjust our strategies and tactics accordingly.

Amy Karam

Amy Karam is a speaker, consultant, author and corporate instructor of Stanford University professional development courses, as well as her own workshops. With a unique and engaging style, she lectures on topics including innovation, sales, marketing and management. As a global expansion and competitive strategy consultant, Amy equips startups and established corporations to succeed in global markets with actionable strategies by applying her diverse Silicon Valley and international experience with over 50 countries. She has worked with companies such as Cisco, Apple, Visa, Nationwide, Capital One, Kaiser Permanente, Bell Canada, AT&T, CMC, and institutions including the World Bank. Her website is www.karamconsulting.com.

We can narrow the wealth gap by focusing on global trade opportunities

Many opportunities to reduce the wealth gap are directly from or connected to global trade, but young professionals need training to capitalize on them.

William Laraque

William Alain Laraque led international trade finance teams at Chemical Bank, Standard Chartered Bank and HSBC. He led these teams in Long Island, Brooklyn and Queens, NY. The business development results were outstanding. Mr. Laraque is a former US Marine platoon commander, Supply, Embarkation and Logistics Officer. He was educated at St. John's University in Queens, NY and at the Graduate School of the University of Southern California. He has taught international business and logistics at Hofstra University and Baruch College, in NY, for 10 years. He is an active public speaker and has written over 1200 articles in international business, trade and trade finance publications.

How building WTC Winnipeg from the ground up has helped local businesses

From the very beginning of WTC Winnipeg, our focus has been on helping Winnipeg businesses new opportunities to succeed in global markets.

Mariette Mulaire, CITP|FIBP

Mariette Mulaire is the President and CEO of the World Trade Centre Winnipeg since its official opening in April 2013. In addition, she serves as member of the board of the World Trade Centers Association. Prior to that, she was the President and CEO of ANIM since its inception in 2007, where she was involved in numerous economic development initiatives on behalf of Manitoba including helping to spearhead the creation and hosting of Centrallia, the first international B2B forum of its kind in Western Canada.

Certificate VS Certification – what’s the difference and why does it matter for your career?

There is a plethora of great training available for international business practitioners. However, there are very few targeted professional designations in this field of practice. Credentials come in many forms and, like the myriad of training programs available for international trade practitioners, there are also an abundance of international trade credentials to choose from.

Pamela Hyatt

I am the Content Marketing Specialist for the Forum for International Trade Training (FITT). You can find some of my work on TradeReady.ca. My background is in copywriting, journalism and social media. My passion lies in connecting people to the stories that are most important to them.