04/08/2017
Improve your service exports with servitization
It’s important to understand the relationship between services and products when developing products, and how servitization can help you to export services.
News
03/08/2017
Desarai Mosher, CITP|FIBP – Strategic Account Executive
With such impressive results in her career so far, Desarai Mosher is poised to keep expanding her career horizons and help the community she values dearly.
02/08/2017
6 rankings to look at when exploring Latin American markets
When researching various Latin American markets, looking at rankings will help you understand each market and compare and prioritise them.
01/08/2017
How translators and marketers can work together to sell your products internationally
Transcreation has become a trendy word among translation companies seeking to differentiate themselves from their competition and machine translation.
31/07/2017
Why Canada needs to seize the moment and start negotiating a free trade agreement with Japan
Despite the TPP’s demise, Japan is too rich a market to ignore. Canadian leaders should make a free trade agreement with Japan a priority.
28/07/2017
How to use social media as a marketing tool
Social media has been playing a role in the shopping journey for a while now. But it is increasingly serving as a platform for commercial activity.
26/07/2017
Will we see a revival of TTIP negotiations? Trade leaders say, ‘yes.’
Trade leaders in the United States and Europe are discussing resuming TTIP talks, and touting the benefits of a trade deal between the United States and the EU.
25/07/2017
Why it’s time to recalibrate Canada’s exporting GPS
Instead of a passive “wait and see” attitude, perhaps it is time to look more aggressively for alternatives to the usual Canada export markets.
24/07/2017
NAFTA renegotiations to start August 16 – here’s what we know going into the talks
The first round of NAFTA renegotiation talks will officially begin August 16 in Washington. Here’s what we know so far.
21/07/2017
7 steps to minimize technological risks
Technological risk can be mitigated. The following 7 steps show how your business can lessen the threat of technological risk.