29/01/2013
Finding the Right Mix: Elements of the Marketing Strategy
The marketing mix—sometimes referred to as the four Ps of marketing—is intended to describe the strategic elements that must come together in some combination to…
News
15/01/2013
Creating international business connections
Joseph Tadros has been with the Canadian Trade Commissioner Service (TCS) for 29 years, and currently works in Cairo, Egypt. It’s his job to work…
08/01/2013
The Attitude: Heart of an Entrepreneur, Spirit of a Leader
To succeed in today’s competitive environment, global trade professionals require a number of fundamental characteristics, including: the vision and initiative to seek out opportunities; a…
03/12/2012
Identifying Key Risks to Market Entry
A vital step in managing your international risk is identifying the potential risks your firm could face in target foreign markets. These risks can be…
13/11/2012
Entering new markets: Five forces of competition
The competition is always something that needs to be considered when you’re researching and entering potential new markets for your product or service.
02/10/2012
Is it worth it to register a patent?
Although a successful patent application will grant the registrant very strong IP rights, it’s important to consider whether an application is justified.
11/09/2012
Choosing an international market entry strategy
With so many options for an international market entry strategy, it can be difficult for a company to decide which option will be most successful.
28/08/2012
FITTskills Refresher: Working with customs brokers
Because of the complexity involved with importing and exporting goods, many companies use customs brokers to act as their agents.