News

11/07/2013

Canada’s global trade workforce problem at a glance – Infographic

FITT’s recently released International Trade Workforce Strategy report, showed how Canada is falling behind in it’s global trade readiness. Since its release the report has been widely discussed in the media, notably in the Financial Post, where it was a hot button topic among readers.

Mercer has been a close collaborator in the creation of this report. Based on the findings in the report the team at Mercer put together a descriptive infographic, which we are sharing with you below.

09/07/2013

How to create effective marketing content for your international trade business

People nowadays are overwhelmed with so much information that they’re unwilling to spend much time with advertising. They will however spend time with stories and people; content they can actually connect with. Creating content that is shareable in this era of abundant content requires it to be Relevant, Interesting, Timely, and Entertaining.

06/06/2013

Trade finance as a competitive advantage

The ability (typically, but not exclusively) for exporters to offer “terms,” or a financing package, to importers to close the sale is increasingly common in…