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28/07/2014
Many Far East Asian countries are still developing their economies, expanding their supply chains, diversifying their sectors, and building their capabilities and core competencies.
21/07/2014
Break down the market characteristics of your target country to identify opportunities: market research is the first step in the internationalization process. Expanding into foreign markets, especially Asia is a complex and resource intensive activity.
15/07/2014
We recently had a chat with Scott Forbes, Director of Human Resources at Emerson Process Management’s Canada Engineering Center in Calgary, AB, who has volunteered…
14/07/2014
Given the complexities involved in expanding and doing business in foreign markets, it is very important for companies to conduct sufficient market research as part…
11/07/2014
My interest in international trade began as early as in elementary school when my imagination was captured by the evolution of Canada as a trading nation.
10/06/2014
Like many before him—and some after as well—Dieter Hollweck learned how to do international trade from the ground up; through the school of hard knocks.
“Learning that way is very expensive, and can sometimes be deadly for your business,” says Dieter, the Forum for International Trade Training’s (FITT) founding father. “But everybody had an international trade horror story back then!”
16/05/2014
One of the key mistakes companies make when selecting a market entry strategy is to focus on their capabilities and goals and forget to gather competitive intelligence in their chosen market. The higher the level of competition in the market, the lower the profits that can be obtained.
13/05/2014
First of all, facts aren’t enough. You won’t sell a product or a service in Latin America solely based on features, specs, pricing, benefits, etc. You won’t find a distributor or partner who will just look at your product objectively, see the benefits, do the maths, and take it on.
09/05/2014
The old adage, “a good compromise is one in which neither party is happy,” is a lousy standard by which to judge whether or not…
04/03/2014
Raw data alone are not sufficient to develop a company’s market knowledge. The data must be analyzed to give them meaning and then put in context to generate insights about the international business environment. This process of taking raw data and analyzing them strategically is called market intelligence.
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