25/08/2017
4 social media marketing stats to help small businesses improve results
These important social media marketing stats and trends could be your key to winning over new customers and increasing conversions to sales.
Marketing&Sales
01/08/2017
How translators and marketers can work together to sell your products internationally
Transcreation has become a trendy word among translation companies seeking to differentiate themselves from their competition and machine translation.
28/07/2017
How to use social media as a marketing tool
Social media has been playing a role in the shopping journey for a while now. But it is increasingly serving as a platform for commercial activity.
06/07/2017
Between social selling and social media marketing, is there a clear choice for your business?
Both social selling and social media marketing develop customer relationships and get recognized by more people. Is one or both options best for your needs?
15/06/2017
Beyond localization: Why transcreation is essential for engaging the global audience
Used primarily in marketing and advertising, transcreation focuses on the concept of the campaign and on the intent of the message in order to provide cultural context and to recreate the nuances of its voice and tone.
07/06/2017
How to follow up after networking, according to the numbers
Networking is a great way to make an initial introduction to other professionals in your field. But if you wish to develop and maintain quality business connections, it’s up to you to follow-up.
30/05/2017
Win over customers in new markets with these 3 marketing tactics
Customers everywhere are different, so you’ll need to alter your marketing tactics in every market to earn their loyalty, respect and their business.
29/05/2017
Top 5 networking tips straight from the experts
Here are 5 networking tips that can help you maximize every opportunity you get.
26/05/2017
5 negotiating tips to help you close the deal
Negotiation is the linchpin of international trade transactions. It is during negotiations that the exporter and buyer start to solidify their business relationship. The importance…
16/05/2017
4 lessons your company can learn from major e-commerce success stories
Over the past few decades, a number of businesses have risen from very humble beginnings and adapted their existing strategies to become titans of the e-commerce world. Here are 4 lessons your company can learn from them to find ecommerce success.