23/02/2018
Develop the perfect brand name for your business with these 7 simple steps
A brand identity is how an organization wants its name, communication style, logo or mark, and other visual elements to be perceived by consumers. The…
Marketing&Sales
11/01/2018
With the right marketing metrics, you can improve your strategy and meet customer needs
How should you use marketing metrics to decide what data to gather, analyze the available information and make decisions regarding your business future?
28/11/2017
Top 5 international marketing tips straight from the experts
We’ve gathered 5 international marketing tips straight from the experts to help you avoid the pitfalls and set your company up for success in the transition from domestic to international markets.
10/11/2017
21 interview questions you should ask potential sales agents before hiring them
This list is not exhaustive but provides an example of the information that exporters should gather and use to screen potential sales agents.
18/10/2017
How can consultants make a strong first impression to win over new international clients?
The independent consultant knows that the first image a potential buyer experiences is vital to the credibility of the pitch that follows.
12/10/2017
Here’s what it’s like to travel for business to 10 different Chinese cities in 10 days
This past March stretched me me out of my comfort zone, as I had to travel for business to China and undertake my most arduous journey yet.
21/09/2017
Ensure nothing gets lost in translation by using the 5 steps of translation equivalency
How do you ensure your translation work has the highest possible level of proximity, translation equivalency, and says exactly what you want it to say?
08/09/2017
How to protect against 4 e-commerce security challenges
The challenges of e-commerce are becoming easier to overcome, but there are still a few considerations when setting up an e-commerce operation.
30/08/2017
5 practical benefits you’ll miss if you’re not at Your Future in Global Markets 2017
From October 2-4, FITT is hosting the Your Future in Global Markets international business conference to celebrate its 25th anniversary.
28/08/2017
The top 5 tips for a successful trade show straight from the experts
To help you make the most of your trade show investment, we’ve gathered 5 tips from those who have mastered the art of a successful trade show. Here’s how to do it.