Marketing&Sales Archives

05/03/2024

Tap into a “Global Productivity Mindset” to keep your business agile from supply chain to talent

We studied businesses who successfully pivoted during a time of disruption. These businesses all shared a “global productivity mindset.”

18/05/2022

10 tips for negotiations in a virtual meeting environment

With the transition to remote work comes the switch to largely “virtual” business meetings, and that means online negotiation is becoming a new normal that we need to study as a separate method of negotiation. A good place to start is to consider these 10 tips for how to conduct effective online negotiations.

19/11/2021

A guide to international negotiation

One of the most important skills to learn in business is negotiating. It’s an art that you must master to gain partnerships and clients, and…

15/11/2021

4 Questions to ask when creating content for international markets

Marketers know how difficult it can be to write brochures, landing pages, or ads that need to be translated into other languages. In an instance,…

05/02/2021

Demystifying market entry strategy: The three key parts of an effective ASEAN entry strategy

Geopolitical shifting and COVID-19 have reshaped and changed global markets. Looking forward, companies will need to adapt to these changes and resulting new norms by…

25/09/2020

How to use content marketing to promote your brand in export markets

Content is the cornerstone of online marketing. It involves creating and sharing relevant and engaging information with the target audience through articles, blog posts, videos, podcasts, webinars, and other formats. Here’s how you can use it to engage your export markets.