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14/04/2015
Today, the secret to excel in exports is to learn how to interact and be accepted by people who are not like us, who speak a different language, who think, act, feel and react differently to what we are used to. To do so, we need to learn from chameleons—a type of lizard that is distinguished by its ability to change skin color to match its surroundings.
10/04/2015
Faced with the evolving and complex business environment caused by the rise of emerging markets, Canadian SMEs have no choice but to adapt to these new business realities and think globally about every aspect of their business activities.
31/03/2015
What do you need to know to build trust, inspire respect and create long-lasting global business relationships with your trade partners around the world?
24/03/2015
According to the Monitor ICEF, while definitions and classifications of ‘emerging markets’ may vary, the general view is that the BRICS nations and a number of non-BRICS emerging markets will play a prominent role in shaping the new international trade environment.
10/03/2015
The rules for regional go-to-market sales and distribution are different in Latin America than they are in many other regions. What works in Belgium or Taiwan almost never goes right in Latin America, so you can’t make any of the same assumptions.
06/02/2015
Marketing is the process of building understanding and communication between the supplier and the customer.
23/01/2015
While strong relationships play a central role in all international trade, in the emerging markets context they are even more critical.
09/01/2015
A successful venture into the international marketplace requires establishment of goals, sound preparation, efficient implementation and early follow-up. The following are prerequisites for successful planning and implementation of personal selling tools in your target foreign market.
16/12/2014
If it’s doing either, are you aware of how the political risk in emerging markets can threaten your bottom line?
12/12/2014
Companies decide to form strategic global business alliances for many reasons.
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