07/08/2025
Lessons from a failed export plan: why Starbucks couldn’t crack Australia
When Starbucks undertook its grand entrance into the Australian market in 2000 with a store in Sydney’s business district, success seemed inevitable. The brand had…
Market Entry Strategies
11/07/2025
Export Is Not a Sales Channel. It’s a Business Model!
In many companies, exporting begins with what feels like a straightforward opportunity. A potential partner reaches out at a trade show. A distributor sends an…
20/06/2025
The missing link between ambition and an export plan is an export vision – here’s how to build yours
Building an export vision is a critical step for any organization planning to expand internationally. This article outlines the practical steps and introduces FITT’s Export…
27/05/2025
Top 10 podcasts for global trade professionals to listen to in 2025
Podcasts are a great way to get info on the go and stay up to date in today’s fast-paced and ever-evolving world of global trade….
03/04/2025
8 Key actions businesses should take in the early stages of international expansion
Expanding into international markets is an exciting milestone for any business. However, entering the global arena comes with unique challenges and complexities that require careful…
11/03/2025
CITP Spotlight: Hardik Panchal – Export Marketing Manager, Worldest Exports
In the ever-evolving world of international trade, standing out requires more than just ambition—it demands continuous learning, adaptability, and recognized expertise. For one accomplished professional,…
16/01/2025
How AI can power your international marketing from localization to market insights
In 2023, Canadian businesses exported over $768 billion worth of goods and services. Of these, 2.2 percent had announced plans to expand operations internationally in…
18/12/2024
Why boutique international trade consulting firms are your best bet for navigating international business
All of us engaged in the complex world of international business know that there are numerous intermediaries throughout the supply chain. Success often hinges on…
25/09/2024
5 pricing strategies for international markets
Price positioning is one of the many crucial decisions for those venturing into new trade regions like the Southeast Asia or Indo-pacific region. This region…
21/08/2024
A Canadian startup’s quest for sustainable agriculture and global market success
Did you ever think that fog might be the key to changing the world? It’s not a rhetorical question. At least not if you’re talking…