17/08/2023
E-Commerce in the Indo-Pacific is the untapped market Canadian businesses should look to next – Here’s how
Discover the value of an export strategy urging Canadian businesses to look EAST – namely, the Indo-Pacific Region.
Market Entry Strategies
20/12/2022
Best of 2022: Top 10 most-read international trade articles from the past year
As every year comes to a close we like to take a moment to look back at the key trade issues people were talking about…
17/08/2022
Canadian Brewers are Missing Out on the World’s Most Lucrative Market
As more craft brewers come online in Canada, and Canadians continue to reduce their beer consumption, many local beer markets are becoming increasingly saturated. Interprovincial…
05/08/2022
Ready. Set. Export! – Assessing your company’s export readiness
If exporting were easy, every company would do it, so it’s crucial to understand what’s involved. During this series, we will cover the high level “As to Zs” of exporting – in this article we start with assessing your company’s export readiness.
29/07/2022
A Guide to Preparing an International Business Plan
An international business plan acts as a framework that identifies goals and objectives, specific target markets and clients, resources required and strategies to be developed…
02/06/2022
Pros and cons of using subcontracting as a market entry strategy
Subcontracting is a transfer-related market entry strategy. Here are the pros and cons of adapting a subcontracting strategy.
18/05/2022
10 tips for negotiations in a virtual meeting environment
With the transition to remote work comes the switch to largely “virtual” business meetings, and that means online negotiation is becoming a new normal that we need to study as a separate method of negotiation. A good place to start is to consider these 10 tips for how to conduct effective online negotiations.
19/11/2021
A guide to international negotiation
One of the most important skills to learn in business is negotiating. It’s an art that you must master to gain partnerships and clients, and…
15/11/2021
4 Questions to ask when creating content for international markets
Marketers know how difficult it can be to write brochures, landing pages, or ads that need to be translated into other languages. In an instance,…
13/10/2021
Why government funding is critical for Canadian businesses and how to plan for funding success
You may be aware that Canadian government grant and loan programs are common for strategic projects in Canada, helping businesses support project costs and meet their project…