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13/11/2015
For a company to develop the most effective plan for marketing a product internationally, it must understand the needs, desires and income of its potential customers by conducting thorough international trade research. It must also have full knowledge of distribution systems, delivery times, pricing and the most effective methods of promotion in the intended market.
05/11/2015
One of the newest stories on the business frontier in Asia is Vietnam, which is well positioned to become the region’s manufacturing and trade hub across a range of sectors. Here’s what you need to know.
27/10/2015
Microglobal is the concept that small business and micro-enterprise can enact in and be part of global commerce. The key to success is building global business relationships.
26/10/2015
Not all big multinationals are of European, North American or Asian origin. Multinationals that start in Latin America and go global are often called “multilatinas”. They are big, international and powerful. But who are they and why should they matter to you as you do business in Latin America?
22/10/2015
While news of improving U.S.-Cuba relations has dominated headlines in recent months, there are still many legal hurdles to overcome. If you’re thinking about expanding your business into Cuba, you’ll want these latest updates on U.S. trade policy.
16/10/2015
By seizing on opportunities to bring together the advantages each country has to offer in a symbiotic trade relationship, the two countries are flourishing economically where they might not have independently.
15/10/2015
Here is a look at some lessons learned from famous market entry successes. These companies did it right, and others who wish to expand into new territories can learn from their strategies.
09/10/2015
The ultimate market entry strategy a company might pursue on its own is to build a wholly owned subsidiary in the target market. This is a form of foreign direct investment and they are usually referred to as Greenfield investment strategies.
08/10/2015
The Obama administration in the U.S. is intent on developing trade with Africa, as evidenced by a recent trip partly funded by the U.S.-sponsored International Trade Association to the continent in mid-September.
29/09/2015
One of the first investments that an organization makes in their new market is in human resources, because you need people on the ground to begin operations. So how does an organization start international hiring in a country they’ve never operated in before?
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