25/09/2024
5 pricing strategies for international markets
Price positioning is one of the many crucial decisions for those venturing into new trade regions like the Southeast Asia or Indo-pacific region. This region…
International Sales & Marketing
07/08/2024
Food & Drink: Use this framework to define your current value proposition before you go global
When expanding a brand into a new international market, having a unique value proposition is essential. It is the defining factor that sets your brand…
18/10/2023
Top 10 fastest growing international trade jobs in 2023
International trade is a growing industry with a corresponding need for skilled workers. In fact, trade growth is expected to rebound to 3.2% in 2024…
20/12/2022
Best of 2022: Top 10 most-read international trade articles from the past year
As every year comes to a close we like to take a moment to look back at the key trade issues people were talking about…
22/06/2022
A primer on e-commerce and why your business should be there
Technology, especially the Internet, has transformed how business is conducted in both domestic and international markets. In 2011, the number of digital buyers worldwide…
05/04/2022
How agile growth marketing can help you in times of crisis
With 98% of organizations claiming that they’ve had significant success with agile marketing campaigns, it’s safe to say that adopting this methodology will positively impact businesses that are still struggling to get back on their feet.
15/11/2021
4 Questions to ask when creating content for international markets
Marketers know how difficult it can be to write brochures, landing pages, or ads that need to be translated into other languages. In an instance,…
12/01/2021
3 common reasons why startups fail internationally (and how to avoid them)
Every entrepreneur faces challenges, but those who are looking to expand to international markets must be prepared to address additional obstacles. Failing to strategize properly…
05/11/2020
Incoterms 2020 & COVID-19 – Protecting your business and supply chain through diligent contracts
To help get some answers on how SMEs can protect their supply chains and their businesses during this time of disruption we brought together experts in supply chain management, contracts, customs and the Incoterms® 2020 rules to answer key questions on how SMEs can protect themselves and have confidence in their international transactions.
25/09/2020
How to use content marketing to promote your brand in export markets
Content is the cornerstone of online marketing. It involves creating and sharing relevant and engaging information with the target audience through articles, blog posts, videos, podcasts, webinars, and other formats. Here’s how you can use it to engage your export markets.