08/05/2013
Pricing your products and services based on perceived value
What would a satisfied customer be prepared to pay for a product? If you can find that out, perceived pricing could be your best way to profit.
FITTskills Refresher
There’s a lot to know when it comes to international trade. So every now and then we like to pull out snippets of wisdom from our FITTskills series of international trade textbooks and pass them on. Whether it’s brand new for you or its information you’ve already learned but may have forgotten, you can rest assured that FITTskills Refreshers are practical and industry-validated.
07/05/2013
How to optimize customer value: an international perspective
Customer value is the measure of a company’s contribution to its customer based on the company’s entire range of products, services offered and intangibles. Effective…
01/05/2013
Skill-building for continuous change: managing lifetime learning
All businesses face challenges from a host of changing factors: markets, technology, regulatory environment, social environment, demographics, and competition. The pace of this change is…
23/04/2013
Top 4 things to consider when designing a promotional strategy for the international market
Aside from the cultural considerations when planning a promotional strategy, companies need to be aware of the regulatory and legal requirements in their selected target international market. Regulations and requirements can affect a great many things from how you use media advertising for your marketing campaigns, the ways you design and label your products for international sale, and even how you choose to package your product.
05/02/2013
Jurisdiction, security and intellectual property: Things to consider before you go global
Challenges of jurisdiction A major complexity faced by people engaged in international trade and global commerce relates to the different legal and political jurisdictions that…
08/01/2013
The Attitude: Heart of an Entrepreneur, Spirit of a Leader
To succeed in today’s competitive environment, global trade professionals require a number of fundamental characteristics, including: the vision and initiative to seek out opportunities; a…
03/12/2012
Identifying Key Risks to Market Entry
A vital step in managing your international risk is identifying the potential risks your firm could face in target foreign markets. These risks can be…
13/11/2012
Entering new markets: Five forces of competition
The competition is always something that needs to be considered when you’re researching and entering potential new markets for your product or service.
02/10/2012
Is it worth it to register a patent?
Although a successful patent application will grant the registrant very strong IP rights, it’s important to consider whether an application is justified.
11/09/2012
Choosing an international market entry strategy
With so many options for an international market entry strategy, it can be difficult for a company to decide which option will be most successful.