Terena Bell

Terena Bell is CEO of In Every Language, an language services provider offering translation, interpreting, and localization. She is a Globalization and Localization Association (GALA) board member and formerly served on the Association of Language Companies leadership council. She also sits on the Obama Administration’s White House Business Roundtable. Terena writes the popular column “Micro/Macro” for MultiLingual Magazine, and has been quoted by Inc, Forbes, and CNN Money.

08/04/2014

Human or machine translation for your international business communications?

Google or not to Google? That is the question. Or rather, when it comes to translating important international business communications, that’s one of the questions a new exporter may ask. That’s because free translation online—what the translation industry calls machine translation, or MT—can be really tempting to time- or budget-pressed exporters.