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  • Topics
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    • CITP® |FIBP® Spotlight
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Sara Knowles

Sara Knowles is an International Trade Adviser and a specialist in helping companies to overcome language and cultural barriers. Based in Manchester UK, Sara is passionate about helping people to grow sustainable international businesses which challenge 'the norm' and have global reach. She provides specialist advice for exporters on overcoming language and cultural barriers, strategic export planning, communications and marketing. She writes and speaks about intercultural skills, the case for languages in business, for careers, social inclusion, economic growth, brand-building and marketing.
A short 4 step guide to cultural fluency for exporters

08/06/2017

A short 4 step guide to cultural fluency for exporters

Building trust is often the key to sales success, but how do you build trust when you’re trading across borders and you’re not sure about the rules of the game?

More recent stories

CITP Spotlight: Ismail Benmezdad — Director of Operations, Kerry Logistics Inc.

03/03/2026

CITP Spotlight: Ismail Benmezdad — Director of Operations, Kerry Logistics Inc.
CITP Spotlight: Joshua Egba — Senior West Africa Representative, U.S. Trade and Development Agency

24/02/2026

CITP Spotlight: Joshua Egba — Senior West Africa Representative, U.S. Trade and Development Agency
How to tap into the best resource for export success – experience

18/02/2026

How to tap into the best resource for export success – experience
CITP Spotlight: Ted Lomond — President & CEO, North Atlantic

11/02/2026

CITP Spotlight: Ted Lomond — President & CEO, North Atlantic
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