23/04/2021
Why mentorship is highly valuable to your business and career
In recent years, business and career mentorship has become a hot topic. Countless best-selling books have been written about it, such as Tribe of…
FITT Team
The Forum for International Trade Training (FITT) is the standards, certification and training body dedicated to providing international business training, resources and professional certification to individuals and businesses. Created by business for business, FITT’s international business training solutions are the standard of excellence for global trade professionals around the world.
16/11/2020
Looking to diversify? Here’s how and why you should consider entering African markets
When looking at new markets to pursue, the African continent offers many opportunities through its various markets, regions, and growing economy. Here’s how and where to enter African markets successfully.
25/09/2020
How to use content marketing to promote your brand in export markets
Content is the cornerstone of online marketing. It involves creating and sharing relevant and engaging information with the target audience through articles, blog posts, videos, podcasts, webinars, and other formats. Here’s how you can use it to engage your export markets.
17/06/2020
Act now to minimize your political risk in foreign markets
Researching the target country and developing a strategy to monitor changes there is a good start to limit political risk, but it’s far from the final step.
05/05/2020
Revitalize your business through product adaptation: Stage 4 – Launch
Now that you’ve put in all of the hard work in researching, designing and testing your newly adapted product(s), you’re ready for the big payoff – time to launch them into the market and bring in the revenue! So what do you need to do for a successful launch?
28/04/2020
Revitalize your business through product adaptation: Stage 3 – Testing
You’ve put a lot of research and creative energy into revamping your product to fit a new market or meet different need. Now it’s time to provide validation of the product, the production/manufacturing process, customer acceptance and the resource allocation through product testing. Here’s how.
15/04/2020
Revitalize your business through product adaptation: Stage 2 – Design
In a challenging economy, agile businesses are the ones who come out the winners. Adapt or die, as the saying goes. This article series explores the four general stages of product development, continuing with the design stage.
14/04/2020
Revitalize your business through product adaptation: Stage 1 – Innovation
Reach new markets by adapting your existing products to meet the needs of your new market segment. This 4 part article series will cover the 4 stages of product development: Innovation, Design, Testing, and Launch or commercialization. Learn about front end innovation here.
10/01/2020
9 factors exporters should consider when selecting sales channels
When selecting the right combination of sales channels for their products and services, exporters should consider several factors.
02/01/2020
Top 10 most read global business articles of 2019
Here are the top 10 articles that TradeReady readers found most interesting in 2019