Eduardo Garcia-Zapatero

Marketer, journalist, public relations executive and business developer specialized in government and corporate communications. Introduced the Bulgari hotel amenity division into Brazil with an initial commercial value of USD $700,000 and re-structured Latin America's operation for a leading hotel amenity supplier with offices in Toronto and Miami, increasing its Latin American presence and revenues. Also responsible for showcasing investment and trade potential of emerging economies within developed countries through strategic communications channels. Work experience with governments and the private sector in Brazil, Bangladesh, China, Sri Lanka, Nigeria, Ecuador and Peru. Personal advertising sales track record surpasses USD $1 million from governments and the private sector in Asia and Latin America. Currently undertaking the production of global investors' guides in the middle east.

22/10/2013

The importance of country branding

When I look at international trade and business opportunities around the world, I am more and more surprised every day; not with the abundance of opportunities but with the fact that nobody knows about them or has negative perceptions about a specific business environment itself.