11/08/2017
Get on board with e-commerce – your competition is already there!
E-commerce is radically shifting how customers are interacting with businesses. Customers can now go online and shop across a multitude of stores in a seconds.
Chris Blood-Rojas
Chris is the marketing and communications intern at the Forum for International Trade Training (FITT). He is a graduate of Carleton University with a Bachelor of Arts honours degree in communication studies as well as the Algonquin College public relations program. His background is in communications, marketing, and public relations.
04/08/2017
Improve your service exports with servitization
It’s important to understand the relationship between services and products when developing products, and how servitization can help you to export services.
28/07/2017
How to use social media as a marketing tool
Social media has been playing a role in the shopping journey for a while now. But it is increasingly serving as a platform for commercial activity.
18/07/2017
Can Canada compete in the global market? The experts weigh in
A recent iPoliticsLive event brought together industry experts to discuss current and future challenges facing Canadian businesses engaging in international trade.
13/07/2017
Top 5 travel tips straight from the experts
Built into a career in international trade is the need to travel to visit suppliers or establish relationships with clients. Here are 5 tips to help you on your next international trade trip.
05/07/2017
Varun Anthony, CITP|FIBP – Agricultural Specialist
Varun earned his CITP|FIBP designation in May of 2017. Varun Anthony is an Agricultural Specialist with the U.S. Department of Agriculture.
30/06/2017
You should be customizing your products – here’s 5 ways to do it right
Customization helps organizations differentiate their products from their competitors. With improvements in technology, mass customization is re-emerging.
23/06/2017
4 easy guarantees to protect your trade deal
When drafting a contract for a deal, it’s best to work in a set of guarantees. Here are four types of guarantees you should know when drafting a contract
16/06/2017
6 market entry practices specifically for service exports
Service exports come with their own market entry challenges. Here are 6 practices service exporters can use to gain a foothold in a new international market.
07/06/2017
How to follow up after networking, according to the numbers
Networking is a great way to make an initial introduction to other professionals in your field. But if you wish to develop and maintain quality business connections, it’s up to you to follow-up.