13/09/2016
These tips for working with Americans will make your interactions more effective
In working with Americans, here are a few cultural tips I can give to help you highlight differences you may not notice and build stronger relationships.
Becky DeStigter, FIBP|CITP
Becky DeStigter is an International Business Consultant focused on helping B2B technology and professional services companies to become more globally competitive. She seeks practical solutions for growing companies’ international marketing and operational issues. Becky is based in Scottsdale, USA and works with companies worldwide.
10/05/2016
How women in international trade can overcome cultural obstacles to succeed in any global market
Women in international trade can come prepared to deal with anything that comes our way while going into global markets with different cultures.
14/01/2016
Build durable international partnerships to withstand the stormy seas of global business
Many international partnerships are set up to fail because of incorrect assumptions. If we take key lessons from 17th century trading ships, we can see how best to plan ahead and strengthen partnerships to survive any import export situation.
24/02/2015
3 Important questions answered about protecting your IP in international markets
What are some of the top strategic considerations when deciding whether to register intellectual property internationally?
03/02/2015
Trademarking to protect your intellectual property in world markets
For many, this unfortunate intellectual property in world markets situation occurs when they see the hijacked mark or design on products imported back into their home market.
10/11/2014
Two approaches to smarter international marketing: Centralized vs. Decentralized
Recently I was analyzing an international software company’s marketing program. The company had been steadily growing and entering new international markets. But when I examined its international marketing program, it was clear the company’s marketing tactics, programs, partners, etc. were inconsistent.