09/01/2018
What I learned from 20 years of experience in tough emerging markets
Here are the tremendous insights I learned about the issues that really impact whether a company succeeds or fails internationally in emerging markets.
Adrian Mutton
With over 20 years of experience doing business in Asia, Africa and Middle East markets, Adrian has become a leading expert in market entry into these regions. He established Sannam S4 in India in 2008, to provide a trusted and fit-for-purpose trade support platform for organizations seeking to explore, enter and expand in the country. In 2015 he helped launch the U.S. Business Centers, helping American organizations enter the India market, following an invitation to join President Obama and Prime Minister Modi’s U.S. India Business Summit in New Delhi. Adrian is regularly consulted by international governments, trade support agencies, trade associations and industry bodies seeking to develop more effective ways of facilitating international trade and investment.