29/01/2013
Finding the Right Mix: Elements of the Marketing Strategy
The marketing mix—sometimes referred to as the four Ps of marketing—is intended to describe the strategic elements that must come together in some combination to…
Month: January 2013
15/01/2013
Creating international business connections
Joseph Tadros has been with the Canadian Trade Commissioner Service (TCS) for 29 years, and currently works in Cairo, Egypt. It’s his job to work…
08/01/2013
The Attitude: Heart of an Entrepreneur, Spirit of a Leader
To succeed in today’s competitive environment, global trade professionals require a number of fundamental characteristics, including: the vision and initiative to seek out opportunities; a…